OLED: Deeper shadow, brighter highlights
Our OLED screens have more than 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variation between light and dark is greatly enhanced compared to regular screens, with incredibly deep blacks and dazzling lights. Powered by Cognitive Processor XR and our unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures. They deliver more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.
LCD: Bright, colourful scenes
Our LCD televisions with backlighting fill the screen with brightness, reproducing colourful scenes even in bright rooms. Our Mini LED and Full Array LED TVs are powered by our Cognitive Processor XR for truly superlative contrast. When combined with our unique backlight control technologies, on-screen lighting is precisely controlled for brighter scenes, full of true-to-life contrast.
Love watching movies?
Movies include a lot of dark scenes so it’s important to have a TV with deep blacks and dazzling lights to bring scenes alive with depth and detail. You'll also want harmony between what you see and what you hear so you can enjoy a more realistic, theatre-like experience.
Enjoy sport?
The main issue when watching fast-moving sports like football and motor racing is blur. Make sure you choose a TV with enhanced sharpness to keep the action clear.
Into games?
Watch TV shows, news and more?
Although 4K TVs are becoming increasingly popular, some TV programmes including shows and news bulletins are still being broadcast in less than 2K. Look for TVs with XR 4K Upscaling, which upscale low-resolution content to close to 4K using a unique Sony database.
Looking to enjoy apps?
Discover new movies and shows with suggestions based on what you've watched and what interests you. You can even add to your Watchlist right from your phone, so your recommendations are always up to date. Google Play brings 7,000+ apps and games to your TV.
OLED: Be immersed in sound that moves with the picture
With Sony's Acoustic Surface Audio technology, the screen vibrates so that sound appears to follow the action and come from the place where it is supposed to come from
LCD: Be at the heart of the action with sound from the screen
With Sony's Acoustic Multi Audio, sound seems to come directly from the centre of the screen, closely matching pictures.