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XR-77A95L

Sony XR-77A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

OUR WIDEST EVER OLED COLOURS: Cognitive Processor XR™ | QD-OLED | XR Triluminos Max™

SOUND OF THE CINEMA: Acoustic Surface Audio+™

TAILOR-MADE VIEWING: BRAVIA CAM™

LEVEL UP YOUR GAMING: Multi-View

Sony XR-77A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)


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Regular price AED 20,499
Regular price AED 21,999 Sale price AED 20,499
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Product Highlights

  • Incomparable colours. Phenomenally vibrant. See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.
  • Extending colour volume for our widest ever palette Millions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.
  • Pure blacks. Absolute brightness. Supreme contrast. Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.
  • Everything upscaled close to 4K quality Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
  • Intelligent motion processing for smooth, fast-moving action XR OLED Motion combats blur by detecting and cross-analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

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