Pro BZ35P Series

Sony Pro BRAVIA BZ35P Series

Bold, bright pictures with wide customization possibilities

Vibrant, true-to-life images that can’t be missed

Professionally designed for flexible installation

Easy multi-screen setup

Size 43 inches 50 inches 55 inches 65 inches 75 inches 85 inches

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Product Highlights

Tough, slim, strikingly styled Pro BRAVIA BZ35P Series is a true Professional Display, uniting extraordinary 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in challenging corporate, educational and retail environments. Deep Black Non-Glare Standard suppresses screen reflections for high-contrast visuals.
Available in screen sizes from 43”-85”, Pro BRAVIA BZ35P Series features high 500 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments, with Deep Black Non-Glare Standard suppressing reflections while delivering high-contrast performance.
Powered by Sony’s XR Processor, Pro BRAVIA BZ35P uses AI-powered image processing to reproduce lifelike visuals, optimize color, contrast, resolution, depth, and motion, and upscale lower-resolution content to near-4K quality.
Pro BRAVIA BZ35P introduces One-step setting modes for digital signage applications, leveraging the XR Processor for simplified setup and enhanced viewing performance.
Pro BRAVIA BZ35P features a slim, redesigned chassis and unified design that blends into modern business environments, allowing easy integration across Pro BRAVIA series displays.
With a powerful built-in SoC platform, Pro BRAVIA BZ35P enables smart digital signage without external set-top boxes, improving reliability, simplifying installation, and supporting CMS solutions with Real-Time Clock functionality.
Pro BRAVIA BZ35P supports Pro Mode for easy customization, meets IP5X dust-resistant standards for reliable operation, and is optimized to reduce energy consumption, environmental impact, and running costs.

Streamlined Design, Elevated Performance

Tough, slim, strikingly styled Pro BRAVIA BZ35P Series is the truly professional display, uniting extraordinary 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in challenging corporate, educational and retail environments. Deep Black Non-Glare Standard suppresses screen reflections for high-contrast visuals. Friendly operation and generous customisation options make life simple in today’s connected AV spaces.

Advanced technology for compelling pictures that always stand out, even in bright environments

Available in screen sizes from 43”-85”, Pro BRAVIA BZ35P Series grabs your audience’s attention with very high 500 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments. Bright or harsh room lights can mean weak, washed-out images in meeting rooms, lobbies and retail stores. Pro BRAVIA BZ35P’s Deep Black Non-Glare Standard suppresses reflections while delivering high-contrast visual performance. Combined with the display’s high brightness, wide colour gamut, wide viewing angle* and unique AI-powered image processing technology with Sony’s powerful XR Processor, Pro BRAVIA BZ35P captivates viewers’ attention with consistently clear, bright images.

* Viewing angle characteristics vary depending on model and screen size.

High-contrast visual performance

Deep Black Non-Glare Standard combines a high-haze, glare-reducing coating with advanced contrast processing powered by the XR Processor. Reflections are supressed to deliver high-contrast visual performance.

Intelligence to captivate viewers’ imaginations

Sony’s groundbreaking XR Processor immerses audiences more deeply in viewing environments from retail stores and showrooms to restaurants and visitor attractions. Powerful AI-powered picture processing understands how people really see the world, faithfully reproducing everything from lifelike skin tones to the mouthwatering colour and freshness of food. Pro BRAVIA BZ35P introduces two newly developed One-step setting modes for digital signage applications, fully leveraging the awesome power of the XR Processor.

Standard Signage Mode

Colours, textures and contrast are fine-tuned for lifelike visual expression.

Dynamic Signage Mode

Command shoppers’ attention with vivid, eye-popping colours.

Every scene optimised by AI

Our power-packed XR Processor features an AI scene recognition system that detects and analyses with unprecedented accuracy and precision. Improved detection ensures all content is fine-tuned to deliver an even more immersive and memorable viewing experience. Key image elements – colour, contrast, resolution, focal points, depth, and motion – are optimised in parallel for rich, striking visuals without unnatural tones or excessive enhancement. What’s more, low-resolution content is automatically upscaled to near-4K quality without unnatural looking artefacts.

Slim and elegant styling, designed for flexible installation

Pro BRAVIA BZ35P displays introduce a slim, newly redesigned chassis and unified design that blends gracefully into contemporary business and retail environments. With a consistent design concept across all Pro BRAVIA BZ40P/BZ35P/BZ30P Series models, it’s easy to combine displays in all series and screen sizes for beautifully harmonised results that satisfy a wide range of installation and budgetary needs.

Slim new chassis design

With a maximum thickness of just 47mm*, the slim, redesigned chassis makes Pro BRAVIA BZ35P an elegant addition to any commercial space, from corporate boardrooms and lobbies to cafés and retail stores.

* For models up to 65”

Thin, even bezels

Accentuating Pro BRAVIA’s stylish, contemporary looks, the display’s slim chassis is complemented by narrow, evenly sized bezels on all sides of the screen. The stylish appearance is maintained even when installed vertically for digital signage applications.

Centered bracket position

Installation flexibility is enhanced by the centrally positioned VESA hole pattern, making Pro BRAVIA BZ35P ideal for horizontal or vertical mounting in signage and other applications.

Integral handles for safe, secure grip

Recessed carry handles* help with surer, more confident handling during installation.

*75”, 85” only

Productivity focused features

Pro BRAVIA BZ35P Series is packed with powerful functions and customisation possibilities to make your daily work more productive, efficient and rewarding.

Streamlined setup, enhanced usability

Pro BRAVIA BZ35P makes life even simpler with a redesigned setup wizard and intuitive user interface that are optimised for professional use. There’s a simplified home screen that integrates Pro Mode settings for quick and easy access.

Signage made simple with no set-top box and seamless collaboration with leading CMS providers

Pro BRAVIA’s powerful SoC (system on chip) platform enables smart digital signage operation without the need for an external Set-Top Box (STB). With no extra hardware or unsightly cabling required, installation and operation are simplified while optimising device reliability and security. The addition of a Real-Time Clock allows content management app schedules to be maintained even when display power is switched off. We also collaborate and conduct compatibility testing with major CMS solution providers worldwide, making it easier than ever to smoothly build your preferred CMS solution.

Powerful customisation possibilities with Pro Mode

Pro BRAVIA BZ35P makes doing business even easier, allowing fine-tune of settings to suit the demands of corporate or retail environments. Pro Mode makes it even quicker and easier to control and customise display functions to meet various business needs.

Start meetings fast

Plugging in a laptop or HDMI device automatically switches on the display and selects the correct input.

Prevent tampering

Manage operation of physical buttons, remote control, inputs and selected functions to discourage tampering in retail environments.

One-step setting

Optimised settings can be applied instantly to suit commonly encountered applications. Choose from Signage Dynamic, Signage Standard and Meeting Room.

Save time with cloud-based setup and management

Native integration between Pro BRAVIA BZ35P and Sony’s powerful but intuitive Remote Management System application* gives you total control over cloud-based provisioning, control, monitoring and maintenance.

* Only available in EU/US/Japan.

Zero touch provisioning

Connect Pro BRAVIA BZ35P to the cloud to allow automated setup, replacing manual provisioning for each display to dramatically reduce time and effort in large multi-screen deployments.

Remote monitoring and control

Operation of Pro BRAVIA BZ35P can be monitored and controlled remotely. For digital signage applications, you can even capture a screenshot of what’s currently being displayed to verify remotely that content is playing correctly.

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Sony Pro BRAVIA BZ35P Series