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  • Sony Bravia 77" 98-inch LED TV with True RGB support, featuring a black bezel and stand, shown on a light gray background with promotional text overlays.
  • Sony BRAVIA 7II TV with dimensions and remote control on a white background
  • Sony Bravia 7 II True RGB TV, 2026 Model
  • Sony Bravia 7 II True RGB TV, 2026 Model
  • Sony Bravia 7 II True RGB TV, 2026 Model Feature
  • Sony Bravia 3 II 85 Inch 4K Google TV, 2026 Model | K-85XR30M2
  • Sony Bravia 7 II True RGB TV, 2026 Model
  • Sony Bravia 7 II True RGB 65 inch TV, 2026 Model | K-65XR70M2
  • Sony Bravia 7 II True RGB 65 inch TV, 2026 Model | K-65XR70M2
  • Sony Bravia 7 II True RGB 65 inch TV, 2026 Model | K-65XR70M2
  • Sony Bravia 7 II True RGB 65 inch TV, 2026 Model | K-65XR70M2
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New Anniversary Offer

K-98XR70M2

Sony BRAVIA 7 II True RGB 98 inch TV, 2026 Model | K-98XR70M2

Sony BRAVIA 7 II True RGB 98 inch TV, 2026 Model | K-98XR70M2

Estimate delivery date – 15th October Onwards
AED 26,999
AED 30,899 AED 26,999
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Product Highlights

  • RGB BACKLIGHT MASTER DRIVE True RGB and RGB Backlight Master Drive Pro deliver the most true-to-life picture quality
  • RGB TRILUMINOS MAX Pure Color by There-color RGB
  • YOUR HOME. YOUR CINEMA Studio Calibrated mode reproduces the creator’s intent with precision and realism
  • ENJOY GAMING AND SPORTS Perfect for PlayStation®5 with 4K 120 Hz and low-latency performance for seamless gameplay
  • FOR CINEMATIC SOUND Acoustic Multi-Audio & Voice Zoom 3 for cinematic sound precisely matches the visuals, improving your sense of immersion.
  • CINEMA-LIKE, IMMERSIVE AUDIO Dolby Atmos® and DTS:X® create a spacious, enveloping sound field.
  • STYLISH LOOK Harmonic Presence blends neatly into your space.

True RGB technology uses independently controlled red, green, and blue LEDs to produce vibrant colors with an expanded color range. It combines a wide color range with high brightness to deliver accurate, true-to-life color reproduction in different lighting conditions.

Yes. The BRAVIA 7 II supports 4K 120fps through HDMI 2.1, along with VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and Dolby Vision Gaming. It also features Auto HDR Tone Mapping and Auto Genre Picture Mode optimized for PlayStation 5, plus Game Menu 2 for quick access to gaming settings and adjustments.

The BRAVIA 7 II runs on Google TV, providing access to major streaming apps, Google Play content, and Google Assistant. It also features Gemini AI for hands-free voice interaction and content recommendations, along with support for Chromecast, Apple AirPlay 2, and Apple HomeKit.

Gemini for Google TV provides AI-powered content recommendations and hands-free voice interaction through the TV's built-in microphones. It can be used to control the TV, search for content, and manage compatible smart-home devices. Gemini requires a software update and is available on select models, in select countries and languages, for users 18+.

On 65" and larger models, including the 98", the BRAVIA 7 II features Acoustic Multi-Audio+ with side-firing midrange drivers and separate woofers designed to align sound with on-screen action. It supports Dolby Atmos and DTS, as well as 3D Surround Upscaling and Voice Zoom 3 for enhanced dialogue clarity.

The BRAVIA 7 II supports Dolby Vision, HDR10, and HLG for high dynamic range content. It also features IMAX Enhanced certification and calibrated modes for Netflix, Prime Video, and Sony Pictures Core, designed to match creator-intended output.

Yes. X-Wide Angle Pro helps maintain consistent color and contrast from virtually any seating position. This is particularly useful with the large 98" screen in wide seating arrangements.

The BRAVIA 7 II typically features 4 HDMI ports, including two HDMI 2.1 ports and two HDMI 2.0 ports, along with two USB-A ports and Ethernet. Wireless connectivity includes Bluetooth 5.3, Chromecast built-in, and AirPlay 2 for wireless casting and compatible peripherals.

Eligible BRAVIA TVs include Sony Pictures Core movie benefits, providing 5 credits to redeem on latest release movies and 12 months of unlimited streaming of top movies. To qualify, you must register for Sony Pictures Core by February 23, 2028. Terms and conditions apply.