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  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
  • Sony | BRAVIA 7| 65 Inch |XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model
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Sony | BRAVIA 7 | 65 Inch | MINI LED XR QLED | XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model

Sony | BRAVIA 7 | 65 Inch | MINI LED XR QLED | XR BACKLIGHT MASTER DRIVE TV | Perfectly balanced for movies, PS5 gaming & sports|4K HDR Smart TV (Google TV) | 2024 Model

AED 4,999
AED 6,699 AED 4,999
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Product Highlights

  • Advanced picture technologies deliver unmatched brightness for vivid, theater-like entertainment. Acoustic Multi Audio™ delivers cinematic sound seemingly straight from the screen and the Voice Zoom 3 is Sony exclusive AI Sound Separation technology for clearer dialogue with improved voice position for more immersive experience.
  • Thousands of LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and high brightness.
  • BRAVIA is equipped with Studio Calibrated modes to reproduce the picture and sound quality as intended by the creators
  • With a deep understanding of film production, we have the expertise to bring movies to home and fill your space with cinematic excitement
  • BRAVIA supports IMAX® Enhanced, DTS:X® and Dolby Vision® and Dolby Atmos®, for an incredible atmospheric experience.
  • With XR Clear image, Enjoy sharp detailed picture quality, powered by our most powerful TV processor.
  • Get access to all your favorite streaming apps in one place with Google TV. Google TV brings together your movies and shows from across your subscriptions, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to your TV with support for Apple AirPlay 2 and Chromecast built-in. Sony’s Hands Free is Stress Free! Say what you want to watch, no remote required
  • Perfect for PlayStation 5 with game features that put you right at the heart of the action
  • PS Remote Play allows you to remotely control your PlayStation® console from a different location. All you need is a compatible BRAVIA™TV and a high-speed internet connection
  • Harmonic Presence is a new design concept that graces your space with harmonious shapes, materials and colours

The Sony BRAVIA 7 series comes in 55", 65", 75", and 85" screen sizes. The 65" class version featured here is Model K-65XR70.

The Sony BRAVIA 7 combines both Mini LED and QLED technology in a 4K HDR TV. Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver authentic contrast, while QLED technology and XR Triluminos Pro produce billions of accurate real-world colors.

Yes. The Sony BRAVIA 7 supports 4K/120Hz, VRR, and ALLM on supported HDMI 2.1 ports. It also features PS5-focused technologies such as Auto HDR Tone Mapping and Auto Genre Picture Mode. A PS5 system and controller are sold separately.

The Sony BRAVIA 7 supports Dolby Vision, HDR10, and HLG. These HDR formats allow compatible movies, TV shows, and games to deliver enhanced contrast and color.

The Sony BRAVIA 7 runs on Google TV, providing access to major streaming apps as well as built-in Chromecast and AirPlay 2 for casting content from mobile devices. Certain advertised features require a connection to a Google Account.

The Sony BRAVIA 7 comes with four HDMI ports. Select ports support HDMI 2.1, enabling features such as 4K/120Hz and VRR for gaming and high-frame-rate content.

The Sony BRAVIA 7 supports Dolby Atmos and offers audio technologies including 3D Surround Upscaling, Acoustic Center Sync, and Voice Zoom 3. Some features, such as Voice Zoom 3, require compatible Sony home theater products.

Yes. Eligible Sony BRAVIA TVs include Sony Pictures Core, offering 5 movie credits that can be redeemed on latest release movies, along with 12 months of unlimited streaming of top movies. Promotion terms and registration by the stated deadline apply.

The XR Processor intelligently enhances every scene in real-time to improve color, contrast, and clarity. It uses AI scene recognition, while XR Motion Clarity helps keep fast-moving action clearer by synchronizing the backlight with motion.