Product Highlights
- 4K OLED : Whatever you're watching, you'll see it upscaled close to 4K8 quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
- Cognitive Processor XR™ : Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
- XR 4K Upscaling : With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.10
- XR HDR Remaster : With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.











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