Skip to product information
1 of 14
switch to sony


Sony XR-77A80K | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV

OLED delivers unprecedented black, contrast and colour

Cognitive Processor XR™ understands how humans see and hear for true immersion

Screen speaker with Processor XR turns any sound immersive#

Multi-position stand for versatile TV placement

Sony XR-77A80K | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV

Ramadan Offer
Get Rewarded with Sony Rewards
What are Sony Rewards Points?

Sony Rewards is a free loyalty program in which you can earn 5% rewards points (order value excluding VAT). Simply log in or join now to link your Sony Rewards account to a Sony Store account. Click here to learn more

Regular price AED 12,999
Regular price AED 13,999 Sale price AED 12,999
Offer Available Soon
Tax included. Shipping calculated at checkout.
View full details

Product Highlights

  • 4K OLED : Whatever you're watching, you'll see it upscaled close to 4K8 quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
  • Cognitive Processor XR™ : Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
  • XR OLED Contrast Pro : XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
  • XR Triluminos Pro : Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Customer Reviews

Based on 2 reviews
Great but not as good as last year A80J

Its a good tv but i was expecting it to be better than the A80J but it has sliglt less base in audio, color calibration out of box is better on A80J. Build quality is also sub par in comparison to A80J. Other than that its still a strong competitor to C2

Alan Bob
Average picture quality and poor contrast.

I had old Sony OLED that I replaced with this as the last one had terrible burn out on the screen after 3 years. This is a great OLED TV for a room that is dark and watching movies. For bright rooms, is not great as the TV contrast is very poor. Remote control is impossible to see at dark so not so great. Because its 77 inch when watching 4k movies, it leaves different wide black strip on the top and bottom that can be annoying in the beginning. Not much improvement in picture quality in 4 years.