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XR-55X90K

Sony XR-55X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail

Cognitive Processor XR™ understands how humans see and hear for true immersion

Sound positioning tweeters turn any sound immersive

Minimalist design with narrow bezel for less distractions

Sony XR-55X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

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Regular price AED 3,699
Regular price AED 3,999 Sale price AED 3,699
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Product Highlights

  • 4K Full Array LED : Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real life depth and contrast.
  • Cognitive Processor XR™ : Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
  • XR 4K Upscaling : With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.10
  • XR HDR Remaster : With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

Specifications

DISPLAY RESOLUTION 3840 x 2160
SCREEN SIZE (CM, MEASURED DIAGONALLY) 139 cm
PICTURE PROCESSOR 4K Cognitive Processor XR
DIMENSION OF TV WITHOUT STAND (W X H X D) Approx. 1233 x 711 x 72 cm
DIMENSION OF TV WITH STAND (STANDARD POSITION) (W X H X D) Approx. 1233 x 740 x 331 cm
AUDIO POWER OUTPUT 10W + 10W + 5W + 5W
DOLBY AUDIO FORMAT SUPPORT
Dolby™ Audio, Dolby™ Atmos

Customer Reviews

Based on 2 reviews
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G
Glenn66
Awesome tv

Awesome specs. Pcture is awesome so clear and sound quality is great all round awesome tv

L
Lee1970
Fantastic tv

Replaced older model to this couldnt be happier so easy to set up pictures are fantastic sound is so great. Will be getting a sound bar soon to enhance even more.