{"product_id":"sony-ilce-7m4m-alpha-a7-iv-mirrorless-digital-camera-sel50f18f-sf-e64a","title":"Sony ILCE-7M4M Alpha a7 IV Mirrorless Digital Camera + SEL50F18F + SF-E64A Bundle","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003ch3\u003eILCE-7M4M\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNewly developed 33.0MP16 back-illuminated CMOS image sensor : The full-frame Exmor R™ CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p17. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop18 dynamic range on stills, and increased AF precision and focal stability.\u003c\/li\u003e\n\u003cli\u003eBIONZ XR™ image processor for up to 8x19 processing speed :The BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x19 increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.\u003c\/li\u003e\n\u003cli\u003eBeautiful image rendering with low noise : Visible benefits of the powerful new 33.0MP16 sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/li\u003e\n\u003cli\u003eSet the mood, in-camera, with Creative Look : Broaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/li\u003e\n\u003cli\u003eBeautiful colour expression made simple, with S-Cinetone™ : The α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it's in-camera, it's easy to create a more expressive look for your movie imagery without post-editing.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect for bright and beautiful skin appearance :The built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available25, so you can adjust the degree of the effect as you wish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/td\u003e\n\u003ctd\u003eApprox. 33.0 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISO SENSITIVITY (RECOMMENDED EXPOSURE INDEX)\u003c\/td\u003e\n\u003ctd\u003eStill images: ISO 100-51200 (ISO numbers from 50 to 204800 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent (ISO numbers up to 102400 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVIEWFINDER TYPE\u003c\/td\u003e\n\u003ctd\u003e1.3 cm (0.5 type) electronic viewfinder (Quad-VGA OLED)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMONITOR TYPE\u003c\/td\u003e\n\u003ctd\u003e7.5 cm (3.0-type) type TFT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n  \u003ch3\u003eSEL50F18F\u003c\/h3\u003e\n  \u003cul\u003e\n\u003cli\u003eMobile and manageable for active shooting : Although it is a full-frame lens, this model is compact and weighs only 186 grams. Whether on the camera or in your bag it won't be a burden, and it'll be ready whenever needed. The size and weight of this lens are an excellent match for compact α7 series bodies, providing outstanding overall portability and handling.\u003c\/li\u003e\n\u003cli\u003eLifelike detail, texture, and gradation : An updated double-gauss optical configuration with an aspherical element minimises spherical aberration and coma for sharp, high-quality rendering throughout every frame. The double-gauss design also suppresses field curvature and distortion.\u003c\/li\u003e\n\u003cli\u003eDreamy large-aperture prime lens bokeh  : A large F1.8 maximum aperture and 7-blade circular aperture work together to create beautiful background bokeh that can make subjects stand out. Placing a sharply focused subject in front of a smoothly defocused background is an essential technique for producing deep, dimensional images.\u003c\/li\u003e\n\u003cli\u003eDC motor focus : A new DC motor drive system has been carefully designed and implemented for optimum focus precision and speed as well as quiet operation. This system provides the same smooth for autofocus and manual focus control. Note: Focus motor sound may be recorded when shooting movies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\nMINIMUM FOCUS DISTANCE \u003c\/td\u003e\n\u003ctd\u003e0.45 m (1.48 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.14 x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e49 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e186 g (6.6 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n  \u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch3\u003eSF-E64A\u003c\/h3\u003e\n  \u003cul\u003e\n\u003cli\u003eWith faster read speed of up to 270MB\/s you can transfer even large media files to your PC in seconds with a UHS-II SD card reader.\u003c\/li\u003e\n\u003cli\u003e Spend less time waiting and more time doing.\u003c\/li\u003e\n  \u003cli\u003eFile Rescue\nNever fear. Even when things go wrong, you can avoid disaster with downloadable rescue software that recovers photo and video files accidentally deleted or that cannot be played back\u003c\/li\u003e\n  \u003cli\u003eBuilt to Last\nWith an IP57 rating, this SD card is durable and resistant. Designed to survive drops of up to 1.5m, waterproof for 30 min at 1m depth and able to operate in temperatures ranging from -25〜+85°C the SF-E Series UHS-II SD Card will last, whatever the weather.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":67838297669711,"sku":null,"price":10799.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/ILCE-7M4-5_286eb522-579c-49fc-99ce-b77034f6a3a8.jpg?v=1792669714","url":"https:\/\/sonyworld.ae\/products\/sony-ilce-7m4m-alpha-a7-iv-mirrorless-digital-camera-sel50f18f-sf-e64a","provider":"Sony World - UAE","version":"1.0","type":"link"}