{"product_id":"sony-ilce-7m4-alpha-a7-iv-mirrorless-digital-camera-sel2470gm2-bundle","title":"Sony ILCE-7M4 Alpha a7 IV Mirrorless Digital Camera + SEL2470GM2 Bundle","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eILCE-7M4\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNewly developed 33.0MP16 back-illuminated CMOS image sensor : The full-frame Exmor R™ CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p17. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop18 dynamic range on stills, and increased AF precision and focal stability.\u003c\/li\u003e\n\u003cli\u003eBIONZ XR™ image processor for up to 8x19 processing speed :The BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x19 increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.\u003c\/li\u003e\n\u003cli\u003eBeautiful image rendering with low noise : Visible benefits of the powerful new 33.0MP16 sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/li\u003e\n\u003cli\u003eSet the mood, in-camera, with Creative Look : Broaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/li\u003e\n\u003cli\u003eBeautiful colour expression made simple, with S-Cinetone™ : The α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it's in-camera, it's easy to create a more expressive look for your movie imagery without post-editing.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect for bright and beautiful skin appearance :The built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available25, so you can adjust the degree of the effect as you wish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 id=\"specs\"\u003e\u003cstrong\u003eSEL2470GM2\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh resolution rivals the best primes2 : Excellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, for sharp, clear images at all zoom and aperture settings.\u003c\/li\u003e\n\u003cli\u003eMinimal flare and ghosting : Nano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’s design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/li\u003e\n\u003cli\u003eStunning G Master bokeh : Beautiful F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003c\/li\u003e\n\u003cli\u003eFast, precise AF and excellent response : Four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and tracking. Shoot at up to 30 frames per second3 with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down4.\u003c\/li\u003e\n\u003cli\u003eExcellent close-up performance : Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/li\u003e\n\u003cli\u003eMovie features refined for visual creators : Advanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported5.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":68083550879823,"sku":null,"price":12998.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/ILCE-7M4-5_88787590-f53b-480d-953d-fc71b8b65689.jpg?v=1794226336","url":"https:\/\/sonyworld.ae\/products\/sony-ilce-7m4-alpha-a7-iv-mirrorless-digital-camera-sel2470gm2-bundle","provider":"Sony World - UAE","version":"1.0","type":"link"}