{"title":"White Friday Offers on Cameras \u0026 Lenses","description":"","products":[{"product_id":"sony-a7-iii-alpha-mirrorless-digital-camera-with-35mm-full-frame-image-sensor","title":"Sony ILCE-7M3 Alpha 7 III with 35mm full-frame image sensor","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBack-illuminated 24.2MP11 full-frame sensor : The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel11 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster12 data readout speed is achieved through copper wires and front-end LSI.\u003c\/li\u003e\n\u003cli\u003eEntirely enhanced image processing system : A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output14 even during silent shooting\/continuous shooting15. \u003c\/li\u003e\n\u003cli\u003eWider, faster, more steadfast AF performance : An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice16 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.\u003c\/li\u003e\n\u003cli\u003eAF-ON button and multi-selector  : The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.\u003c\/li\u003e\n\u003cli\u003eAlways keep the eye in focus : Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses19 mounted via an adaptor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n  \u003ctr\u003e\n\u003ctd\u003eLENS COMPATIBILITY\u003c\/td\u003e\n  \u003ctd\u003eSony E-mount lenses\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSENSOR TYPE\u003c\/td\u003e\n  \u003ctd\u003e35mm full frame (35.6×23.8mm), Exmor R CMOS sensor\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n          \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/td\u003e\n  \u003ctd\u003eApprox. 24.2 megapixels\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n          \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBATTERY LIFE (STILL IMAGES)\u003c\/td\u003e\n  \u003ctd\u003eApprox. 610 shots (Viewfinder) \/ approx. 710 shots (LCD monitor) (CIPA standard)\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eISO SENSITIVITY (STILL IMAGE)(RECOMMENDED EXPOSURE INDEX)\u003c\/td\u003e\n  \u003ctd\u003eStill images: ISO 100-51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent(ISO numbers up ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit)\u003c\/td\u003e\n  \u003c\/tr\u003e\n            \u003ctr\u003e\n\u003ctd\u003eVIEWFINDER TYPE\n\u003c\/td\u003e\n  \u003ctd\u003e1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n                \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMONITOR TYPE\u003c\/td\u003e\n  \u003ctd\u003e7.5cm (3.0-type) type TFT\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Body Only","offer_id":40324593025103,"sku":"ILCE-7M3\/BC_AP2","price":5699.0,"currency_code":"AED","in_stock":true},{"title":"Body+28-70mm Zoom Lens","offer_id":40324593057871,"sku":"ILCE-7M3K\/BCAP2","price":8649.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-ILCE-7M4K-2_9517eec9-acda-4ae3-aa9c-28e80c582757.jpg?v=1657196488"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony ILCE-7M4 Alpha a7 IV Mirrorless Digital Camera","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNewly developed 33.0MP16 back-illuminated CMOS image sensor : The full-frame Exmor R™ CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p17. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop18 dynamic range on stills, and increased AF precision and focal stability.\u003c\/li\u003e\n\u003cli\u003eBIONZ XR™ image processor for up to 8x19 processing speed :The BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x19 increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.\u003c\/li\u003e\n\u003cli\u003eBeautiful image rendering with low noise : Visible benefits of the powerful new 33.0MP16 sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/li\u003e\n\u003cli\u003eSet the mood, in-camera, with Creative Look : Broaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/li\u003e\n\u003cli\u003eBeautiful colour expression made simple, with S-Cinetone™ : The α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it's in-camera, it's easy to create a more expressive look for your movie imagery without post-editing.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect for bright and beautiful skin appearance :The built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available25, so you can adjust the degree of the effect as you wish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/td\u003e\n\u003ctd\u003eApprox. 33.0 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISO SENSITIVITY (RECOMMENDED EXPOSURE INDEX)\u003c\/td\u003e\n\u003ctd\u003eStill images: ISO 100-51200 (ISO numbers from 50 to 204800 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent (ISO numbers up to 102400 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVIEWFINDER TYPE\u003c\/td\u003e\n\u003ctd\u003e1.3 cm (0.5 type) electronic viewfinder (Quad-VGA OLED)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMONITOR TYPE\u003c\/td\u003e\n\u003ctd\u003e7.5 cm (3.0-type) type TFT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Body Only","offer_id":40090079428687,"sku":"ILCE-7M4_AF1","price":8249.0,"currency_code":"AED","in_stock":true},{"title":"Body + 28-70mm Zoom Lens","offer_id":40090079461455,"sku":"ILCE-7M4K_AF1","price":10349.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/ILCE-7M4-5.jpg?v=1662553299"},{"product_id":"sony-sel35f18f-fe-35mm-f-1-8-lens","title":"Sony SEL35F18F FE 35mm f\/1.8 Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFull frame, fast, small, and lightweight : Although this fast F1.8 lens weighs a mere 280g (9.9oz.) and is just 65.6mm x 73mm in size, it offers outstanding image quality that makes it a great all-around choice for photography and moviemaking. It is a full-frame lens, but balances well with APS-C bodies, providing an equivalent focal length of 52.5mm that is ideal for portraits and snapshots.\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner resolution : An aspherical element is strategically implemented in this lens’s advanced design to suppress optical aberration and achieve high resolution right out to the image periphery. Smooth bokeh is also available when needed, supported by a 9-blade circular aperture mechanism that contributes to natural looking bokeh.\u003c\/li\u003e\n\u003cli\u003eReliable AF tracking for any situation : The narrow depth of field available at a wide F1.8 aperture makes focus critical. The quiet, fast response and high precision of this lens’s linear-motor AF drive system ensure precise focus not only for stills, but also for movies where “wobbling” is employed for delicate continuous focus control.\u003c\/li\u003e\n\u003cli\u003eMove in for impressive close-ups : A 0.22m (0.73ft.) minimum focus distance and 0.24x maximum magnification make this lens useful for closeups as well as general photography and moviemaking. High optical performance is maintained at close range, providing the quality needed to create stunning images of tabletop subjects, flowers, and more.\u003c\/li\u003e\n\u003cli\u003eCustomisable focus hold button :A conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body. The focus hold button can be assigned to display grid lines to aid composition, to adjust white balance, and other functions that support efficient, versatile shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMINIMUM FOCUS DISTANCE\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e0.22 m(0.73 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e280 g(9.9 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008710848591,"sku":"SEL35F18F_SYX","price":2499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SEL35F18F-1.jpg?v=1657192969"},{"product_id":"e-mount-lens-full-frame-format","title":"Sony SEL135F18GM FE 135mm F1.8 GM","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn F1.8 135mm prime with superb resolution, bokeh, and AF : Unsparing application of Sony’s most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers outstanding resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series.\u003c\/li\u003e\n\u003cli\u003eXA and Super ED elements deliver high resolution even at F1.8 : XA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements precisely deployed in an advanced optical design effectively correct aberration, while a floating focus system works with these aberration correction measures to ensure that the highest possible resolution is maintained right out to the image edges throughout the lens’s focus range.\u003c\/li\u003e\n\u003cli\u003eBig, beautiful, natural bokeh : The extremely high surface precision of XA elements, careful control of spherical aberration at both the design and the manufacturing stages, and an 11-blade circular aperture all come together to produce spectacularly smooth, elegant G Master bokeh that maximises the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003c\/li\u003e\n\u003cli\u003eED glass elements control colour aberration : One Super ED (extra-low dispersion) glass element and one ED glass element are strategically positioned to compensate for axial chromatic aberration that is often a problem in large-aperture telephoto lenses, achieving impressive sharpness. In addition to improving resolution, this configuration minimises colour fringing that can occur in background and foreground bokeh.\u003c\/li\u003e\n\u003cli\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF : Sony’s innovative XD (extreme dynamic) linear motors also play an important role, making it possible to maintain focus on moving portrait subjects, performers on stage, or similarly dynamic subjects with impressive speed, precision, and reliability, while also providing quiet, low-vibration AF control.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating enhances flare resistance : Sony's original Nano AR Coating technology provides an effective solution, suppressing internal reflections that can lead to flare and ghosting so that optimum contrast and clarity are achieved in the widest possible range of shooting conditions. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n  \u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n  \u003ctd\u003e0.7 m (2.3 ft)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n  \u003ctd\u003e0.25\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n  \u003ctd\u003e82\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n  \u003ctd\u003e950 g (33.6 oz.)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008713502799,"sku":"SEL135F18GM_SYX","price":7499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SEL135F18GM-1.jpg?v=1657192795"},{"product_id":"sony-sel-14f18gm-fe-14mm-f-1-8-g-master-lens","title":"Sony SEL-14F18GM FE 14mm f\/1.8 G Master Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNew views from a 14mm F1.8 masterpiece : This large-aperture ultra-wide-angle prime lens offers G Master quality in an innovative design that is incredibly compact. Industry leading technology achieves breathtaking resolution plus exquisite bokeh even at maximum F1.8 aperture. Fast, precise AF plus extraordinary mobility and control give your creative imagination the freedom it deserves.\u003c\/li\u003e\n\u003cli\u003eEye-opening resolution even at F1.8 : Two XA (extreme aspherical) elements in a G Master design achieve outstanding corner-to-corner resolution even at maximum F1.8 aperture. One Super ED (Extra-low Dispersion) and two ED glass elements thoroughly suppress color bleeding, while advanced overall optical design minimizes sagittal flare for ideal rendering of point sources.\u003c\/li\u003e\n\u003cli\u003eBright, ultra-wide, and incredibly compact : Precise aspherical elements including two ultra-precise XA elements in an innovative G Master optical design work with two of Sony’s state-of-the-art XD Linear Motors to achieve extraordinary performance in a remarkably compact lens that weighs just 460 grams. Take this lens everywhere and reshape the world with creative new perspectives.\u003c\/li\u003e\n\u003cli\u003eClear, bleed-free color : Two ED (Extra-low Dispersion) glass elements that are effective in correcting for chromatic aberration are combined with a Super ED glass element that provides even stronger chromatic compensation for excellent contrast and precise rendering throughout the image area.\u003c\/li\u003e\n\u003cli\u003eBeautifully rendered night skies : Advanced optics with a high-curvature XA (extreme aspherical) front element minimize sagittal flare when shooting starry skies and other night scenes. The large F1.8 maximum aperture allows low-light shooting without having to use extremely slow shutter speeds, while compact dimensions let you shoot anywhere with ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.25 m (0.82 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e460 g (16.3 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008758198351,"sku":"SEL14F18GM\/CSYX","price":5399.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/Sony-FE-14mm-f3.jpg?v=1657192312"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm F1.2 GM","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e50mm F1.2 “standard” G Master prime lens : With breathtaking G Master resolution and bokeh plus outstanding AF performance in a remarkably compact, lightweight design, the first 50mm F1.2 lens in the α lineup is an excellent choice for day-to-day applications. Whether you’re shooting stills or movies, this lens can take your creativity and expression to new heights.\u003c\/li\u003e\n\u003cli\u003eImage-wide sharpness from F1.2 : Resolution and contrast are outstanding throughout the aperture range, right up to F1.2. Three XA (extreme aspherical) lens elements in an advanced optical path subdue overall aberration, and other advanced optical technologies minimize chromatic aberration in a lens that is surprisingly compact and lightweight.\u003c\/li\u003e\n\u003cli\u003eCompact mobility means creative freedom : Large-aperture lenses are often large and heavy. The FE 50mm F1.2 GM is only 87 x 108 mm (3-1\/2 x 4-3\/8 in.) and weighs just 778 grams (27.5 oz.). State-of-the-art optics plus Sony’s amazing XD Linear Motors and mechanical design come together in a convenient, mobile lens for any shooting situation.\u003c\/li\u003e\n\u003cli\u003eSmooth, refined G Master bokeh : Three XA (extreme aspherical) elements with 0.01-micron surface precision, plus painstaking spherical aberration control at the design and manufacturing stages, contribute to gorgeous G Master bokeh that can really make portrait and other subjects stand out, especially at the lens’s maximum F1.2 aperture.\u003c\/li\u003e\n  \u003cli\u003eNano AR Coating II ensures clear images in backlit scenes : Sony’s Nano AR Coating II helps to achieve clear, well-defined images even in strong sunlight and backlighting. This advanced coating is evenly applied to entire element surfaces, effectively minimizing internal reflections so that flare and ghosting do not occur. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e \n  \u003ctr\u003e\n\u003ctd\u003e\nMINIMUM FOCUS DISTANCE \u003c\/td\u003e\n\u003ctd\u003e0.4 m (1.32 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e778 g (27.5 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e \n \u003c\/table\u003e\n\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008768684111,"sku":"SEL50F12GM\/QSYX","price":6929.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/Sony-FE-50mm-F1.2-G-1.jpg?v=1657190072"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm F1.8 G","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA compact high-resolution 20mm F1.8 prime : Sony’s latest optical technology achieves impressive corner-to-corner resolution from maximum F1.8 aperture in a large-aperture wide-angle prime lens. It is also remarkably compact. Matched with an E-mount body this lens makes up a mobile system with outstanding AF performance, control, and reliability for a wide variety of shooting needs.\u003c\/li\u003e\n\u003cli\u003eSuperb corner-to-corner resolution from F1.8 : Two AA (advanced aspherical) elements in an innovative optical design minimise aberration for outstanding corner-to-corner resolution right from the lens’s widest F1.8 aperture.\u003c\/li\u003e\n\u003cli\u003eSmooth, natural-looking bokeh : In addition to precise control of spherical aberration that has a significant influence on bokeh quality, the FE 20mm F1.8 G has a 9-blade circular aperture that contributes to smooth, creamy bokeh and natural-looking highlights that are hallmarks of the G Lens series.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight for enhanced mobility and handling : An advanced optical design that includes two AA elements is supported by a refined mechanical system in a G Lens that weighs just 373 grams (13.2 oz.). Small size and light weight enhance mobility when used with compact E-mount bodies, and make up a well-balanced system that is ideal for use on gimbals or accessory grips. The FE 20mm F1.8 G is a versatile lens for a wide variety of still and movie shooting situations.\u003c\/li\u003e\n  \u003cli\u003eRealistically rendered point sources : Two AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements are employed to minimise sagittal flare so that point light sources are reproduced accurately, without colour smearing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e \n  \u003ctr\u003e\n\u003ctd\u003e\nMINIMUM FOCUS DISTANCE \u003c\/td\u003e\n\u003ctd\u003e0.19 m (AF), 0.18 m (MF) (0.63 ft (AF), 0.59 ft (MF))\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.20 (AF), 0.22 (MF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e67\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e373 g (13.2 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e \n \u003c\/table\u003e\n\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008772190287,"sku":"SEL20F18G_QSYX","price":3079.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/Sony-FE-20mm-f3.jpg?v=1657190182"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cp\u003eSharp super-telephoto zoom, tenacious AF\nThe first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100mm to 400mm range.With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eG Master super-telephoto zoom\nA 100mm to 400mm zoom range is ideal for sports, wildlife, and similar subjects, with image quality and AF performance that support professional working needs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eFast, tenacious autofocus\nAn optimal combination of double linear motor and DDSSM (Direct Drive SSM) drive systems achieves quick response, high accuracy, and tenacious tracking.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eHigh resolution and fast AF at any focal length\nPrecision G Master optics ensure consistently high corner-to-corner resolution at any focusing distance throughout the lens’s zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eCompact, lightweight, and mobile\nInnovative modular exterior construction and magnesium components reduce weight and size for improved portability and mobility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eOutstanding shooting versatility\nA floating focus mechanism achieves a minimum focus distance of just 0.98 meters (3.22ft.) so you can track and shoot subjects at any distance with one lens.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eLens Configuration\nG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eMTF Chart\nMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008777334863,"sku":"SEL100400GM_SYX","price":9249.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/Sony-FE-100-400mm-f4.5-2.jpg?v=1657192153"},{"product_id":"sony-alpha-6400-e-mount-camera-with-aps-c-sensor","title":"Sony ILCE-6400 Alpha 6400 E-mount camera with APS-C Sensor","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUnparalleled AF performance is the key to beautiful shots : Fast and accurate autofocus lets you capture fleeting moments in stunning detail, thanks to a combination of innovative technologies. A total of 425 phase-detection AF points work in conjunction with contrast-detection AF to achieve a remarkable 0.02 sec.11 speed, while High-density AF Tracking Technology follows even erratically moving subjects.\u003c\/li\u003e\n\u003cli\u003eMore accurate autofocus in dim lighting : Highly accurate autofocus is now possible even in dark settings, thanks to advances in the AF algorithm. With this model, the lower limit on the AF detection brightness range has been reduced to EV-212 when in AF-S mode.\u003c\/li\u003e\n\u003cli\u003eAF in Focus Magnifier for finer focus adjustment : When extra-accurate autofocus is called for, such as when you're taking macro shots, you can display a magnified view of the general area you want to focus on, then finely adjust the exact point of focus in the viewfinder or on the LCD screen.\u003c\/li\u003e\n\u003cli\u003eEnhanced Real-time Eye AF supports portrait shooting : Real-time Eye AF detects and autofocuses on the eyes of your subjects when you half-press the shutter. Either the left eye, the right eye, or auto can be specified, and when AF-C is set it maintains a stable focus even when part of the face is hidden, the face is backlit or the subject is facing downwards.\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking holds the focus on tracked subjects : When you're tracking a fast-moving subject, the camera's improved automatic subject motion tracker uses a newly developed subject recognition algorithm that draws on colour, pattern (brightness), subject distance (depth) and face\/eye information to recognise, and hold onto, your subject.\u003c\/li\u003e\n\u003cli\u003eEasier manual focus with an improved peaking function : The camera's peaking function colour-highlights the most sharply focused section of the entire image area when you're using manual focus. Now blue has been added to the display's other peaking colours (red, yellow and white) to improve the visibility of the focus peak areas when you're doing the delicate focusing required for macro or portrait shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cp\u003eMake your movie soundtracks even more authentic with 5.1 channels of real surround sound. With wired rear speakers and an external subwoofer, this 3ch soundbar delivers deep, room-filling sound for movies, music and more.\u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLENS COMPATIBILITY\u003c\/td\u003e\n\u003ctd\u003eSony E-mount lenses\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSENSOR TYPE\u003c\/td\u003e\n\u003ctd\u003eAPS-C type (23.5 x 15.6mm), Exmor CMOS sensor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/td\u003e\n\u003ctd\u003eApprox. 24.2 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISO SENSITIVITY (RECOMMENDED EXPOSURE INDEX)\u003c\/td\u003e\n\u003ctd\u003eStill images: ISO 100-32000 (ISO numbers up to ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-6400, selectable lower limit and upper limit), Movies: ISO 100-32000 equivalent, AUTO (ISO 100-6400, selectable lower limit and upper limit)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVIEWFINDER TYPE\u003c\/td\u003e\n\u003ctd\u003e1.0 cm (0.39 type) electronic viewfinder (color)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMONITOR TYPE\u003c\/td\u003e\n\u003ctd\u003e7.5cm (3.0-type) wide type TFT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Body Only","offer_id":40094745133135,"sku":"ILCE-6400\/B_AP2","price":3299.0,"currency_code":"AED","in_stock":true},{"title":"Body+16-50mm2 Power Zoom Lens","offer_id":40094745165903,"sku":"ILCE-6400K\/BAP2","price":4099.0,"currency_code":"AED","in_stock":true},{"title":"Body+18-135mm Zoom Lens","offer_id":40094746935375,"sku":"ILCE-6400M\/BAP2","price":5199.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-ILCE6400-C-1.jpg?v=1657017718"},{"product_id":"sony-fe-12-24mm-f2-8-gm","title":"Sony SEL1224GM FE 12-24mm F2.8 GM","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-wide F2.8 12-24mm zoom : The ultra-wide 12mm angle of view available with this versatile, makes it possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye. 12-24mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies, and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.\u003c\/li\u003e\n\u003cli\u003eNew optics with the largest XA element : Three XA (extreme aspherical) elements, including the largest ever made for any α lens, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area.\u003c\/li\u003e\n\u003cli\u003eMinimal aberration enhances sharpness : Two Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration that can degrade resolution in this type of large-aperture lens, ensuring that colour smearing does not occur anywhere in the image area so that maximum sharpness is maintained throughout.\u003c\/li\u003e\n\u003cli\u003eSurprisingly small and lightweight :An innovative optical design with four aspherical elements, including three XA types, plus a mechanical design that features high-performance XD Linear Motors, in a compact 12-24mm constant F2.8 zoom that weighs only 847 grams. This lens is ideal for landscapes, night scenes, and architecture, while providing extra mobility for active sports shooters who want to use ultra-wide angles.\u003c\/li\u003e\n\u003cli\u003eCrisp images in difficult light : A new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been developed to suppress internal reflections that can cause flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.  ( [A] Conventional coating  [B] Nano AR Coating II  [1] Conventional coating  [2] Nano AR Coating II  [3] Glass  [4] Highly curved glass surface  [5] Reflected light )\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cp\u003eMake your movie soundtracks even more authentic with 5.1 channels of real surround sound. With wired rear speakers and an external subwoofer, this 3ch soundbar delivers deep, room-filling sound for movies, music and more.\u003c\/p\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.28 m(0.92 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e847 g(29.9 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080795598927,"sku":"SEL1224GM\/\/CSYX","price":10779.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SEL1224GM-C-20.jpg?v=1660196293"},{"product_id":"sony-fe-16-35mm-f2-8-gm","title":"Sony SEL1635GM FE 16-35mm F2.8 GM","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFast, high-resolution F2.8 16-35mm zoom : The first wide-angle G Master zoom lens offers performance that will take full advantage of the high-resolution potential of the latest and future camera bodies. The most advanced Sony optical and mechanical technologies come together to deliver extraordinary rendering and clarity.\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner resolution : Uncompromised optical design achieves extremely high resolution and contrast. Landscapes, architecture, interiors, and other expansive subjects are captured with outstanding corner-to-corner sharpness. Aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements effectively control chromatic aberration.\u003c\/li\u003e\n\u003cli\u003eClarity and contrast in any light : Sony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility, particularly at wide-angle focal lengths. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/li\u003e\n\u003cli\u003eGorgeous background bokeh : Shooting up close at F2.8 can produce some extraordinary background bokeh. Use this capability to shoot portraits, for example, with dynamic, painterly backgrounds consisting of smooth, expressive bokeh that makes the subject stand out clearly.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cp\u003eMake your movie soundtracks even more authentic with 5.1 channels of real surround sound. With wired rear speakers and an external subwoofer, this 3ch soundbar delivers deep, room-filling sound for movies, music and more.\u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.19\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e82\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e680g (24 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080828268623,"sku":"SEL1635GM_SYX","price":7119.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SEL1635GM-C-1.jpg?v=1656151758"},{"product_id":"sony-sel18135-e-18-135mm-f3-5-5-6-oss","title":"Sony SEL18135 E 18-135mm F3.5-5.6 OSS","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight and compact design : Compact (E-mount APS-C format) and lightweight (325 grams (11.5 oz.)), this lens features an optical design optimized for short flange focal distances that makes it small and manageable on its own while also contributing to notable reductions in overall system size, weight, and portability.\u003c\/li\u003e\n  \u003cli\u003e7.5x high-magnification APS-C zoom lens : A high zoom ratio provides a versatile 27mm to 202.5mm range (35mm format equivalent, 7.5x optical zoom) that covers a broad spectrum of subjects and situations: scenery, nature, portraits, and general day-to-day photography.\u003c\/li\u003e\n\u003cli\u003eOptical design achieves high resolution : A new optical design that includes one aspherical element contributes to consistently high resolution from the image center right out to the edges, while two ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration. \n\u003c\/li\u003e\n  \u003cli\u003eClose-ups with background bokeh : An impressive minimum focusing distance of just 0.45m (1.45ft) (0.29x max. magnification) makes it easy to shoot close-ups that take advantage of the lens’s beautiful background bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.45 m (1.48 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0 29\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e325 g (11.5 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080843702351,"sku":"SEL18135_SYX","price":2499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SEL18135-C-1.jpg?v=1656153301"},{"product_id":"sony-sel200600g-fe-200-600mm-f5-6-6-3-g-oss","title":"Sony SEL200600G FE 200-600mm F5.6-6.3 G OSS","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eZoom to 600mm, or 1200 with teleconverter :Compatible with optional 1.4x and 2.0x teleconverters, for a maximum focal length of 840mm or 1200mm at F13. Both teleconverters are top quality, retaining outstanding image quality and AF performance. Zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9. With the 2.0x teleconverter the ranges are 400-1200mm, F11-13.\u003c\/li\u003e\n\u003cli\u003eHigh resolution throughout the zoom range : Five ED (Extra-low Dispersion) glass elements and one aspherical element in a new optical design offer superb resolution and image quality throughout the zoom range. The aspherical element suppresses spherical aberration and distortion, while the ED glass elements minimize chromatic aberration that can be a problem at super-telephoto focal lengths.\u003c\/li\u003e\n\u003cli\u003eBeautiful, natural G lens bokeh : An 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G lens bokeh.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating stops flare and ghosting : Sony’s original Nano AR Coating has a uniform nanometer-level structure that breaks up the lens’s boundary surface, significantly reducing reflections that can cause image-degrading flare and ghosting. The overall result is superior image clarity and contrast. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/li\u003e\n\u003cli\u003e3-mode Optical SteadyShot : Optical image Stabilisation makes it easier to shoot sharp images handheld at super-telephoto focal lengths. MODE 2 offers ideal Stabilisation for panned shots, while MODE 32 provides enhanced viewfinder Stabilisation that allows easier framing of erratic sports or wildlife movement. 5-axis Stabilisation is available with compatible α bodies.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e2.4 m (7.88 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e95\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e2115 g (74.7 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080845832271,"sku":"SEL200600G\/CSYX","price":7119.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SEL200600G-C-3.jpg?v=1656153656"},{"product_id":"sony-sel24105g-fe-24-105mm-f4-g-oss-lens","title":"Sony SEL24105G FE 24-105mm F4 G OSS Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWide-range mid-telephoto zoom : A wide 24-105mm zoom range with constant F4 easily handles subjects such as portraits, snapshots, landscapes, architecture, and more. This one lens will cover most shooting needs, minimizing the need to carry extra equipment.\u003c\/li\u003e\n  \u003cli\u003eOutstanding images at any focal length : Four aspherical elements, two of which are high-precision AA (advanced aspherical) types, are used in an advanced optical design that effectively suppresses distortion while maintaining consistently high corner-to-corner resolution and image quality throughout the lens’s zoom range.\u003c\/li\u003e\n\u003cli\u003eED glass enhances resolution and colour : Three ED (Extra-low Dispersion) glass elements strategically deployed in the lens’s optical path further enhance resolution by suppressing chromatic aberration. Excellent sharpness and natural color reproduction are maintained right out to the image edges.\n\u003c\/li\u003e\n  \u003cli\u003eClarity and contrast in any light : Sony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/li\u003e\n  \u003cli\u003eBeautiful blend of sharpness and bokeh : In addition to a circular aperture design, precise control of the lens’s spherical aberration shape contributes to the stunning balance between sharpness and luscious bokeh that is a hallmark of the G Lens brand.The ability to combine high resolution and smooth bokeh in creative imagery affords vast expressive potential.\u003c\/li\u003e\n\u003cli\u003eA one-lens solution for mobile, versatile shooting : Excellent optical performance and a high zoom ratio are packed into a compact, lightweight only 663 grams (23.4 oz.). The compact lightweight design extend to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 0.38 meters (1.25ft.) and built-in optical image stabilization further enhance all-around versatility.\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080864280655,"sku":"SEL24105G_SYX","price":4179.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/SEL24105G-C-1.jpg?v=1749013938"},{"product_id":"sony-sel2470gm2-fe-24-70mm-f2-8-gm-ii","title":"Sony SEL2470GM2 FE 24-70mm F2.8 GM II","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh resolution rivals the best primes2 : Excellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, for sharp, clear images at all zoom and aperture settings.\u003c\/li\u003e\n  \u003cli\u003eMinimal flare and ghosting : Nano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’s design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/li\u003e\n\u003cli\u003eStunning G Master bokeh : Beautiful F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh. \n\u003c\/li\u003e\n  \u003cli\u003eFast, precise AF and excellent response : Four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and tracking. Shoot at up to 30 frames per second3 with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down4.\u003c\/li\u003e\n  \u003cli\u003eExcellent close-up performance : Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/li\u003e\n\u003cli\u003eMovie features refined for visual creators : Advanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported5.\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080865230927,"sku":"SEL2470GM2\/QSYX","price":7699.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/SEL2470GMQ-1.jpg?v=1749013940"},{"product_id":"sony-sel35f14gm-fe-35mm-f1-4-gm","title":"Sony SEL35F14GM FE 35mm F1.4 GM","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePalm-size 35mm F1.4 prime : Sony’s most advanced optical design and manufacturing technology delivers extraordinary resolution and gorgeous bokeh in a very compact lens. Offering G Master quality in an eminently portable lens for all occasions, this is a must-have for serious E-mount users.\u003c\/li\u003e\n\u003cli\u003eSpectacular resolution in a compact design : Advanced optical technology takes advantage of the short mirrorless flange-back distance to reduce overall length and diameter in a surprisingly compact lens that delivers stunning contrast and resolution. Two XA (extreme aspherical) elements suppress sagittal coma flare so you can capture your subjects with extraordinary sharpness and clarity.\u003c\/li\u003e\n\u003cli\u003eCompact mobility and easy handling : This compact lens fits easily in the palm of your hand and weighs a mere 524g (18.5 oz), providing outstanding mobility and handling in the widest possible range of environments and shooting conditions. The FE 35mm F1.4 GM offers first-class quality that you can take anywhere.\u003c\/li\u003e\n\u003cli\u003eRefined bokeh and broad versatility : Striking bokeh, a characteristic of the G Master series, can really make portrait and other subjects stand out. XA elements that effectively suppress onion ring bokeh, an 11-blade circular aperture mechanism, and painstaking spherical aberration control at the design and manufacturing stages add up to smooth, beautiful bokeh.\u003c\/li\u003e\n\u003cli\u003eClean, natural colour : This compact lens is not only mobile and manageable, but performs admirably in difficult lighting as well. An ED (Extra-low Dispersion) glass element and other optical refinements effectively suppress chromatic aberration and purple fringing for clean, natural looking images and a fast, easy post-shoot editing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.27 m (AF),　0.25 m (MF) (0.89 ft (AF), 0.82 ft (MF) )\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003ex 0.23 (AF) x 0.26 (MF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e67\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e524 g (18.5 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080873422927,"sku":"SEL35F14GM\/QSYX","price":5009.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SEL35F14GM-C-1.jpg?v=1656160039"},{"product_id":"sony-sel85f14gm-fe-85mm-f1-4-gm","title":"Sony SEL85F14GM FE 85mm F1.4 GM","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA new dimension of portrait performance : The most advanced technology available has been applied in the G Master series, further enhancing acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in a truly outstanding portrait lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/li\u003e\n\u003cli\u003eExtraordinary resolution and bokeh : Outstanding resolution even at the maximum F1.4 aperture renders the subject with impressive dimensionality. Then gradual, gorgeous bokeh dissolves the background into an artistic backdrop with natural colouration and highlights. This rare combination, due in part to new XA element technology, opens up new vistas of visual expression.\u003c\/li\u003e\n\u003cli\u003eNatural images with no spurious colour : Chromatic aberration can degrade resolution as well as bokeh quality. Three ED (Extra-low Dispersion) glass elements make a significant contribution to this lens’s outstanding optical performance, keeping axial chromatic aberration in check while maximizing both clarity and the natural look and colour of its breathtaking bokeh.\u003c\/li\u003e\n\u003cli\u003eSublime 2-sensor autofocus accuracy : In addition to the usual rotation sensor, a second sensor detects focus lens group position. This dual sensor system achieves the extremely high level of focus precision that is necessary to make the most of the high-resolution potential of advanced camera bodies. RDSSM (Ring Drive Super Sonic wave Motor) drive provides the required power and speed.\u003c\/li\u003e\n  \u003cli\u003eOutstanding clarity and contrast : Advanced Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\nMINIMUM FOCUS DISTANCE \u003c\/td\u003e\n\u003ctd\u003eAF 0.85 m, MF 0.8 m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.12 x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e77 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e820 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40082449596495,"sku":"SEL85F14GM\/QSYX","price":5299.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sonySEL85F14GMQ-1.jpg?v=1656309162"},{"product_id":"sony-selp1635g-fe-pz-16-35mm-f4-g","title":"Sony SELP1635G FE PZ 16-35mm F4 G","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFull-frame 16-35mm F4 powered zoom : At only 353 g (12.5 oz) this is the world’s lightest 2 full-frame F4 wide-angle power-zoom lens, yet it gives still shooters and movie content creators extraordinarily refined imagery, expression, and control. It features beautiful G LensTM rendering, amazing AF performance, and a new power zoom system using four XD Linear Motors in a compact lens.\u003c\/li\u003e\n\u003cli\u003eHigh resolution in a compact lens : Two AA (advanced aspherical) elements, a standard aspherical element, and one ED aspherical element suppress distortion and aberration for excellent optical performance throughout the image area. Corner-to-corner image clarity and sharpness are outstanding.\u003c\/li\u003e\n\u003cli\u003eAccurate colour \u0026amp; high contrast : An advanced optical design that includes one Super ED (Extra-low Dispersion) glass element, and one ED glass element subdues chromatic aberration for crisp contrast throughout every image with minimal colour bleeding. Rendering is clear and natural with any subject and lighting.\u003c\/li\u003e\n\u003cli\u003eStable movies with minimal breathing : State-of-the-art lens technology reduces focus breathing and jarring angle of view shifts when focusing and zooming to facilitate high-quality movie recording and smooth, refined expression. The breathing compensation function provided in compatible α series bodies is also supported3.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.28-0.24 m (0.92-0.79 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.23\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e353 g (12.5 oz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40082508775503,"sku":"SELP1635G\/\/CSYX","price":4239.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sonySELP1635G-C-1.jpg?v=1656312842"},{"product_id":"sony-selp18105g-e-pz-18-105mm-f4-g-oss","title":"Sony SELP18105G E PZ 18-105mm F4 G OSS","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne lens for diverse shooting needs : Having to change lenses as you shoot can slow you down and introduce unwanted changes in image quality. Whether you shoot stills or movies, the 18-105mm (full-frame equivalent = 27-157.5mm) zoom range and quality of this fine G Lens will be more than enough for most shooting situations, plus you have the added advantage of smooth power zoom.\u003c\/li\u003e\n\u003cli\u003eSuperb rendering at any focal length : An advanced optical design that incorporates two ED (Extra-low Dispersion) glass elements and three aspherical elements offers enviable G Lens image quality throughout the zoom range. Excellent sharpness and contrast are maintained through the image area, supporting natural, true-to-life rendering that deftly captures even the subtlest visual nuances.\u003c\/li\u003e\n\u003cli\u003eZoom technology inherited from pro gear : Sony Handycam® technology has been implemented in the SELP18105G to ensure smooth, quiet zooming that is ideally suited to moviemaking. Focusing benefits from the same type of pro-level technology, providing smooth, quiet operation that is also responsive. The length of the lens remains constant while zooming or focusing. Zoom reversing is available after software update.\u003c\/li\u003e\n  \u003cli\u003eContinuously variable zoom speed control : Fingertip control of zoom speed via the zoom lever on the lens barrel or the zoom ring makes it possible to zoom smoothly while maintaining a sure, steady grip on the camera. This can be a significant advantage for consistent, stable handling, especially when shooting movies.\u003c\/li\u003e\n  \u003cli\u003eConstant F4 maximum aperture : A constant F4 aperture across the entire 18–105mm range means you can zoom and reframe as necessary without having to think about changing exposure settings. Even at maximum telephoto zoom you can usually shoot without having to boost ISO sensitivity and potentially increase noise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\nMINIMUM FOCUS DISTANCE \u003c\/td\u003e\n\u003ctd\u003e0.45 (Wide)-0.95m (Tele) (1.48 (Wide)-3.12ft (Tele))\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.11x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e427g (15.1oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40082537906255,"sku":"SELP18105G_AE","price":2119.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-SELP18105G-C-1.jpg?v=1656313927"},{"product_id":"sony-selp28135g-fe-pz-28-135mm-f4-g-oss","title":"Sony SELP28135G FE PZ 28-135mm F4 G OSS","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA full frame lens for serious moviemaking : This powered zoom lens has been created to satisfy professional optical and operational requirements for high-quality movie imagery, including 4K and future formats, when matched with a high-performance 35mm full frame format camera or Super 35 format camcorder. Focus breathing, image shift, and all types of aberration have been minimized. (Super 35 format camcorder Sony PXW-FS7 with SELP28135G shown above.)\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics satisfy pro needs : SMO (Smooth Motion Optics) is a Sony optical design concept for large-aperture interchangeable lenses that is specifically aimed at achieving the highest possible image quality and resolution for motion images. SMO design addresses three main issues that are critical for moviemaking: focus breathing, focus shifts that can occur while zooming, and lateral movement of the optical axis while zooming.\u003c\/li\u003e\n\u003cli\u003eSmooth, quiet powered zoom : The world’s first RDSSM (Ring Drive Super Sonic wave Motor) drive in a lens designed for moviemaking achieves exceptionally smooth, quiet zoom. Iris operation is smooth and quiet too. Independent control rings for zoom, focus, and iris are provided. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability.\u003c\/li\u003e\n  \u003cli\u003eReliable and easy in any conditions : Reliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/li\u003e\n  \u003cli\u003eSmall and light for better handling : Sony α mount lenses are notably compact and lightweight, painstakingly designed to match the widest possible range of α mount bodies in both form and function. Compact dimensions and reduced weight are an advantage in shooting situations that demand maximum mobility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\nMINIMUM FOCUS DISTANCE \u003c\/td\u003e\n\u003ctd\u003e0.4 (Wide)-0.95m (Tele) (AF\/MF) \/ 0.95m (Full MF) (1.31 (Wide)-3.12ft (Tele) (AF\/MF) \/ 3.12 ft (Full MF))\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.15x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e95mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e1215g (42.9oz.) (Without tripod mount)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40082586107983,"sku":"SELP28135G\/CSYX","price":9249.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sonySELP28135G-C-1.jpg?v=1657258277"},{"product_id":"sony-sel-11f18e-11mm-f1-8-lens","title":"Sony SEL-11F18E 11mm F1.8 Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-wide F1.8 for stills and movies : With an 11 mm (35mm full-frame equivalent: 16.5 mm) focal length for dynamic images and a large F1.8 aperture for deep bokeh, this 181-gram (6.4 oz.) APS-C format lens has the mobility you need to capture stunning stills and movies anywhere. It also features two linear motors for fast, precise AF that supports both stills and movies.\u003c\/li\u003e\n\u003cli\u003eDeep, expressive bokeh : A large F1.8 max. aperture delivers expressive bokeh in deep, impressive images. 0.12 meter (0.4 ft) minimum focus and 0.2x maximum magnification2 let you get close to the subject while producing beautifully defocused backgrounds. Precisely controlled spherical aberration and a 7-blade circular aperture contribute significantly to this lens’s sensational bokeh.\u003c\/li\u003e\n\u003cli\u003eDynamic 11 mm vistas : This versatile lens’s ultra-wide 11 mm angle of view is a great choice for landscapes, architecture, interiors, and even vlogging. It offers unique visual perspectives for a wide range of subjects and situations.\u003c\/li\u003e\n\u003cli\u003eCompact, lightweight freedom : This compact, lightweight lens is a perfect match for APS-C camera bodies, providing easy handling that is great for long handheld or grip-mounted shooting sessions. Spherical and aspherical elements combine to achieve stunning optical performance in a lens that is only 66 x 57.5 mm (2-5\/8 x 2-3\/8 in.) and weighs only 181 g (6.4 oz.)\u003c\/li\u003e\n\u003cli\u003eAdvanced AF maximises body speed potential : Two linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the body used can be fully realized so that even fast or erratically moving subjects can be reliably captured.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.15 m(AF), 0.12 m(MF) (0.5 ft(AF), 0.4 ft(MF))\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.13(AF), 0.20(MF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e181 g (6.4 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40180083032143,"sku":"SEL11F18\/C_SYX","price":1919.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/SEL11F18.jpg?v=1661856984"},{"product_id":"sony-sel-15f14g-e-15mm-f1-4-g-lens-1","title":"Sony SEL-15F14G E 15mm F1.4 G Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLarge-aperture 15 mm F1.4 G Lens: With stunning G Lens rendering and expressive F1.4 bokeh, this 15 mm wide-angle prime lens for APS-C bodies can deliver dynamic perspectives and expression.\u003c\/li\u003e\n\u003cli\u003eSony lens technology cancels aberration: An innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution throughout the lens’s wide 15 mm field of view. One ED (Extra-low Dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral colour fringing.\u003c\/li\u003e\n\u003cli\u003eBreathtaking close-up bokeh: This lens’s 0.17 m minimum manual focus (0.2 m when using AF) and 0.15x maximum magnification (0.12x when using AF) let you get close to the subject while producing beautiful bokeh.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design: A design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 66.6 x 69.5 mm (2-5\/8 x 2-3\/4 in.)\u003c\/li\u003e\n\u003cli\u003eNatural, linear manual focus response: For professional manual focusing feel and response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.20 m(AF), 0.17 m(MF) (0.66 ft (AF), 0.56 ft(MF))\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.12(AF), 0.15(MF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e219 g(7.8 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40180104822863,"sku":"SEL15F14G\/CSYX","price":2499.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/SEL15F14G-2.jpg?v=1664793127"},{"product_id":"alpha-7r-iv-35mm-full-frame-camera-with-61-0mp","title":"Sony Alpha ILCE-7RM4A 35mm full-frame camera with 61.0MP","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\t\u003cli\u003eReaching the peak of resolution: 61.0MP full-frame CMOS sensor : Sony’s newly developed 35mm full-frame back-illuminated CMOS sensor with 61.0 megapixels enables the full-frame mirrorless α7R IV to attain expressive prowess once expected only in conventional medium-format cameras. Thanks to this mirrorless design, absence of mechanical mirror shock can maximise resolution without negative effect on image quality. The α7R IV realises the level of image quality that surpasses the expectation for conventional full-frame cameras especially in the low- to mid-sensitivity range. Sony’s proprietary technology achieves superb high resolution while assuring low noise and high sensitivity.\u003c\/li\u003e\n\t\u003cli\u003eEnhanced image processing engine makes the most of CMOS sensor : To match the excellence of the new image sensor, high-speed BIONZ X image processing engine is also further enhanced to faithfully reproduce details and reduce noise significantly. Noise that tends to occur due to heightened pixel count is minimised for high image quality, especially in the standard ISO sensitivity range up to ISO 32000. Wide 15-stop dynamic range at low ISO sensitivity (for stills) delivers smoother reproduction of gradations from shadow to highlight. Moreover, the α7R IV’s inherited colour reproduction in still pictures — acclaimed in the latest α series — captures skin colour in portraits and vivid colour of flowers for natural α7R IV depiction.\u003c\/li\u003e\n\t\u003cli\u003eFeatures maximising superb 61.0MP resolution\nThe α7R IV’s extremely high image 61.0-megapixel resolution performance is maximised by other α7R IV advantages, one of which is 5-axis optical in-body image stabilisation with optimised algorithms to achieve up to a 5.5-stop shutter speed advantage. Another outstanding feature is the electronic shutter allowing silent, vibration-free shooting. Additionally, the α7R IV incorporates an internal damper structure to absorb the impact of shutter motion for a minimum of shutter vibration. Many features in the α7R IV serve for realising sharply resolved imaging.\u003c\/li\u003e\n\t\u003cli\u003e5.76-million-dot UXGA OLED Tru-Finder : Newly featured in the α7R IV, this 5.76-million-dot electronic viewfinder provides high-precision, high-brightness, and high-contrast visibility, reproducing fine detail with 1.6 times higher resolution than α7R III. “High Display Quality” mode draws on the effective 61.0MP (approx.) image sensor to suppress moiré and jaggies for highly precise and natural images on viewfinder; 120\/100fps of “High” finder frame rate mode shows smoother motion, so it’s simpler to trace moving subjects. Fluorine coating makes it easier to remove dirt or a fingerprint from the lens, for more comfortable viewing in inclement weather and better concentration on shooting.  [1] Ultra-XGA OLED Tru-Finder  [2] Quad-VGA OLED Tru-Finder\u003c\/li\u003e\n\t\u003cli\u003eWide, fast, and steadfast AF evolution : Thanks to increased coverage and density of AF points and enhanced algorithm for tracking moving subjects, overall AF performance has evolved to provide steadfast, accurate tracking of complex subject motion and speed changes. The α7R IV’s Fast Hybrid AF system combines high-speed, highly trackable phase-detection and high-precision contrast-detection autofocusing, even for shooting venues as dimly lit as EV-3. 567-point phase-detection AF and 425-point contrast-detection AF provide wider image area coverage of 99.7% height and 74.0% width. In addition, this remarkable AF system provides as rapid response as α7R III, despite mass data handling due to the extremely high-resolution CMOS sensor, even in dim shooting venues.\u003c\/li\u003e\n\t\u003cli\u003e14-bit RAW output for natural gradations : The α7R IV supports compressed and uncompressed 14-bit RAW output for smoother, more natural gradations that contribute to higher overall image quality. Taking advantage of even higher 16-bit processing in the imaging engine, front-end LSI and the enhanced BIONZ X image processor make 14-bit RAW output available even when shooting in silent or continuous mode.  [1] Image sensor  [2] The latest high-speed front-end LSI  [3] 16-bit image processing\u003c\/li\u003e\t\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40233189670991,"sku":"ILCE-7RM4A\/QAP2","price":11999.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/ILCE-7RM4A-1_8f824086-201d-4b2e-ac76-acacb32233af.jpg?v=1662554277"},{"product_id":"sony-selp-1020g-e-pz-10-20mm-f4-g-lens","title":"Sony SELP-1020G E PZ 10-20mm F4 G Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, expressive 10-20 mm F4 power zoom: At just 178 grams this is the world’s smallest, lightest ultra-wide-angle 10-20 mm (35mm full-frame equivalent: 15-30 mm) power zoom lens for APS-C cameras, offering class-leading mobility as well as outstanding handling and control.\u003c\/li\u003e\n\u003cli\u003eDynamic ultra-wide-angle images: A 10 mm focal length (35mm full-frame equivalent: 15 mm) at the wide end of the zoom range provides extremely wide angles of view. suppress chromatic aberration and effectively reduce peripheral colour fringing.\u003c\/li\u003e\n\u003cli\u003eExcellent G Lens resolution: Three aspherical elements effectively suppress field curvature and astigmatism that can be problematic in wide angle lenses, while an ED (Extra-low Dispersion) aspherical element contributes to outstanding image-wide resolution throughout the 10 to 20 mm zoom range (35mm full-frame equivalent: 15 to 30 mm).\u003c\/li\u003e\n\u003cli\u003eFine optics with minimal aberration: This remarkably compact lens includes an ED (Extra-low Dispersion) aspherical element and two ED glass elements that subdue chromatic aberration throughout the image area, achieving natural color and high contrast without color bleeding.\u003c\/li\u003e\n\u003cli\u003eOutstanding close-up performance: The use of aspherical elements in an advanced optical design also ensures excellent close-up performance throughout the lens’s zoom range. Minimum autofocus distance is 0.2 meters with a maximum magnification of 0.14x, while minimum manual focus distance is 0.13 ~ 0.17 meters with a maximum magnification of 0.18x.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\" data-mce-style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMINIMUM FOCUS DISTANCE\u003c\/td\u003e\n\u003ctd\u003e0.15 m(AF), 0.12 m(MF) (0.5 ft(AF), 0.4 ft(MF))\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003c\/td\u003e\n\u003ctd\u003e0.13(AF), 0.20(MF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILTER DIAMETER (MM)\u003c\/td\u003e\n\u003ctd\u003e55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEIGHT\u003c\/td\u003e\n\u003ctd\u003e181 g (6.4 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40318580981839,"sku":"SELP1020G\/\/CSYX","price":2499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/SELP-1020G.jpg?v=1664785374"},{"product_id":"sony-alpha-a7r-v-full-frame-high-resolution-mirrorless-digital-camera","title":"Sony Alpha a7R V Full Frame High Resolution Mirrorless Digital Camera","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA newly developed AI processing unit: State-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/li\u003e\n\u003cli\u003eA new level of resolution: This newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far.\u003c\/li\u003e\n\u003cli\u003eAdvanced optical 5-axis image stabilisation: The entire image stabilisation system has been updated with a high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms.\u003c\/li\u003e\n\u003cli\u003ePixel Shift Multi Shooting responds to changing conditions: Pixel Shift Multi Shooting takes advantage of precision in-body image stabilisation system control, capturing up to 16 pixel-shifted shots to be later composited on a computer to achieve outstanding resolution in a single image.\u003c\/li\u003e\n\u003cli\u003eSelectable RAW image sizes and quality: Lossless RAW image compression allows more high-quality images to be shot in continuous bursts, with a choice of three lossless-compression image sizes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40373771436111,"sku":"ILCE-7RM5\/BQAP2","price":13799.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/ilce-7rm5-8.jpg?v=1666859987"},{"product_id":"sony-sel-50f14gm-fe-50mm-f1-4-g-master-full-frame-standard-prime-lens","title":"Sony SEL-50F14GM FE 50mm F1.4 G Master Full-Frame Standard Prime Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBreathtaking G Master resolution right out to the image edges\u003c\/li\u003e\n\u003cli\u003eInnovative optics and an F1.4 aperture deliver magnificent bokeh\u003c\/li\u003e\n\u003cli\u003eIncredibly light weight and compact for mobility and handling - 516g (18.3oz.)\u003c\/li\u003e\n\u003cli\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/li\u003e\n\u003cli\u003eIndependent aperture ring and customizable focus hold button\u003c\/li\u003e\n\u003cli\u003eOutstanding reliability for any environment and application\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II for outstanding clarity\u003c\/li\u003e\n\u003cli\u003eHigh close-up performance; 0.41 m min. focus distance and 0.16 x max. magnification in AF (0.38 m and 0.18 x in MF)\u003c\/li\u003e\n\u003cli\u003eIntuitive Linear Response MF and switchable aperture click\u003c\/li\u003e\n\u003cli\u003eCompatible with 67 mm filters same as SEL24F14GM and SEL35F14GM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40565464039503,"sku":"SEL50F14GM.AMEA","price":4629.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sel-50f14gm.jpg?v=1676971440"},{"product_id":"sony-fe-20-70-mm-f4-g","title":"Sony FE 20–70 mm F4 G Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStandard zoom redefined: ultra-wide 20 mm to 70 mm. This versatile, high-performance E-mount lens offers a zoom range that extends from ultra-wide 20 mm to 70 mm in a compact, lightweight model that has been painstakingly designed with no compromises in image quality, AF performance, or movie operability.\u003c\/li\u003e\n\u003cli\u003eOutstanding G Lens image quality. Two AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements simultaneously correct chromatic and spherical aberration for extremely high optical performance right out to the image edges, from ultra-wide 20 mm to 70 mm. Deep, soft bokeh is enhanced by a 9-blade circular aperture and optimally tuned spherical aberration, supporting the creation of beautiful, memorable imagery.\u003c\/li\u003e\n\u003cli\u003ePeak AF performance for stills and movies. Two XD (extreme dynamic) Linear Motors provide high thrust for fast, quiet, smooth focus drive. Improved thrust efficiency results in up to a 60% increase in AF speed, and tracking performance has been improved by as much as two times so tracking is reliable and precise. Moving subjects are reliably tracked when shooting continuous stills at up to 30fps, and high-frame-rate movie capture is smooth.\u003c\/li\u003e\n\u003cli\u003eRefined movie imagery Advanced technology reduces focus breathing as well as focus and axial shift when zooming so that distracting image shifts are minimised. This lens has also been designed for quiet operation when shooting movies, with XD Linear Motors and a newly developed aperture unit that dramatically reduce noise and vibration. The breathing compensation function provided in compatible α series bodies is also supported.\u003c\/li\u003e\n\u003cli\u003eHigh-level operability and reliability for any environment This lens features a dust and moisture-resistant design and a fluorine-coated front element that repels contaminants. All controls, including customisable focus hold buttons and independent rings for focus, zoom, and aperture are designed for smooth, versatile control when shooting stills or movies. A focus mode switch makes it easy to switch between autofocus and manual focus on the fly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40631768711247,"sku":"SEL2070G","price":4239.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/1Untitled-1_fb08b3e1-0257-4f3b-b547-845815f8a409.jpg?v=1681965535"},{"product_id":"sony-lens-fe-70-200-mm-f2-8-gm-oss-ii","title":"Sony SEL-70200GM2 Lens FE 70–200 mm F2.8 GM OSS II","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUnprecedented image quality. Image quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements, and one ED aspherical element minimise chromatic aberration, while Sony's Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available.\u003c\/li\u003e\n\u003cli\u003eExquisite G Master bokeh Beautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh, and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 0.4 m (1.32 ft) at 70 mm and 0.82 m (2.69 ft) at 200 mm.\u003c\/li\u003e\n\u003cli\u003eFast, precise AF supports creative shooting Four of Sony's original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x? compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30%? compared to the previous model, greatly increasing chances of getting the shot.\u003c\/li\u003e\n\u003cli\u003eThe lightest in its class. This lens offers outstanding optical quality and AF in the world's lightest? F2.8 70–200mm zoom. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 1,045 g (36.9 oz); approx. 29% lighter than the previous model. Advanced design improves balance, while a constant barrel length further contributes to easy, agile handling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40695491985487,"sku":"SEL70200GM2\/QSYX","price":9599.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/1Untitled-1_720384aa-0414-49d4-9c7f-5a7fb4b7694b.jpg?v=1749013957"},{"product_id":"sony-alpha-6700-ilce-6700-premium-e-mount-aps-c-camera","title":"Sony Alpha 6700 ILCE-6700 Premium E-mount APS-C Camera","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe Alpha 6700 is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.\u003c\/li\u003e\n\u003cli\u003eThe advanced Exmor R CMOS image sensor with 26.0 effective megapixels is packed with Sony's image sensor technologies.\u003c\/li\u003e\n\u003cli\u003eWith up to eight times*1 more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/li\u003e\n\u003cli\u003e*1 Compared to the BIONZ X image processing engine in the Alpha 6600 Sony tests.\u003c\/li\u003e\n\u003cli\u003eThe Alpha 6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology and high frame rate recording at up to 120p for 4K QFHD (3840 x 2160).\u003c\/li\u003e\n\u003cli\u003eAI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition.\u003c\/li\u003e\n\u003cli\u003eThe 5-axis in-body optical image stabilisation system is supported by precision gyro sensors to deliver up to 5-steps*2 of shake compensation.\u003cbr\u003e*2 Based on CIPA standard. Pitch\/yaw shake only. With FE 50mm F1.2 GM lens mounted. Long-exposure Noise Reduction off.\u003c\/li\u003e\n\u003cli\u003eCompressed and lossless compressed RAW options available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Body Only","offer_id":40726276931663,"sku":"ILCE-6700_AF1","price":5819.0,"currency_code":"AED","in_stock":true},{"title":"Body+16-50 Kit Lens","offer_id":40726276964431,"sku":"ILCE-6700K_AF1","price":6399.0,"currency_code":"AED","in_stock":true},{"title":"Body+18-135 Kit Lens","offer_id":40726276997199,"sku":"ILCE-6700M_AF1","price":7399.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/CX89500_front-Mid.jpg?v=1689168395"},{"product_id":"sony-sel-70200g2-fe-70-200mm-f4-macro-g-oss-lens","title":"Sony SEL-70200G2 | FE 70-200mm F4 Macro G OSS Ⅱ Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuperior G Lens rendering: State-of-the-art optics in a compact, lightweight lens with constant F4 maximum aperture offer the appealing, expressive image quality that the G Lens lineup is famous for. G Lenses are manufactured to exacting tolerances and individually tested to ensure that each and every unit meets the same high standards of image quality and creative control.\u003c\/li\u003e\n\u003cli\u003eOptimum sharpness and bokeh in one lens: Precision AA (advanced aspherical) elements, super ED glass, and the Nano AR coating work together in an advanced optical design to deliver high resolution throughout the entire image at all focal lengths. A 9-blade circular aperture extends the lens’s expressive capabilities by contributing to gorgeous background bokeh with natural highlights.\u003c\/li\u003e\n\u003cli\u003eLightweight mobility and smooth control: This compact, lightweight full-frame E-mount zoom lens maximizes mobility as well as balance with α7 series bodies. Internal focusing is an advantage too, maintaining constant lens length for better all-around handling. 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Sharp, clear telephoto shots are easier to achieve, and indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40730204471375,"sku":"SEL70200G2\/CSYX","price":6539.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/VX8036_A-Mid.jpg?v=1691584339"},{"product_id":"sony-alpha-7cr-ilce-7cr-high-resolution-compact-full-frame-camera","title":"Sony Alpha 7CR ILCE-7CR | High Resolution Compact Full-frame Camera","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdvanced full-frame performance and eye-opening resolution in a compact, lightweight body.\u003c\/li\u003e\n\u003cli\u003eThe advanced Exmor R CMOS image sensor with 61.0 effective megapixels is packed with Sony's image sensor technologies.\u003c\/li\u003e\n\u003cli\u003eWith up to eight times*1 more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003cbr\u003e*1 Compared to the BIONZ X image processing engine. Sony tests.\u003c\/li\u003e\n\u003cli\u003eThe Alpha 7CR is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.\u003c\/li\u003e\n\u003cli\u003eThe 5-axis in-body optical image stabilisation system is supported by precision gyro sensors to deliver up to 7.0-step*2 of shake compensation.\u003cbr\u003e*2 Based on CIPA standard. Pitch\/yaw shake only. With FE 50mm F1.2 GM lens mounted. 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Sony tests.\"\u003c\/li\u003e\n\u003cli\u003eAI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition.\u003c\/li\u003e\n\u003cli\u003e\"The 5-axis in-body optical image stabilisation system is supported by precision gyro sensors to deliver up to 7.0-step*2 of shake compensation.\u003cbr\u003e*2 Based on CIPA standard. Pitch\/yaw shake only. With FE 50mm F1.2 GM lens mounted. Long-exposure Noise Reduction off.\" \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Body - Black","offer_id":40770480963663,"sku":"ILCE-7CM2\/BQAP2","price":7549.0,"currency_code":"AED","in_stock":true},{"title":"Body+SEL2860 Kit Lens - Black","offer_id":40770480996431,"sku":"ILCE-7CM2LBQAP2","price":9299.0,"currency_code":"AED","in_stock":true},{"title":"Body - Silver","offer_id":40770481029199,"sku":"ILCE-7CM2\/SQAP2","price":7549.0,"currency_code":"AED","in_stock":true},{"title":"Body+SEL2860 Kit Lens - Silver","offer_id":40770481061967,"sku":"ILCE-7CM2LSQAP2","price":9299.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/CX89700_front_black.jpg?v=1695967424"},{"product_id":"sony-sel1635gm2-fe-16-35mm-f2-8-g-master-full-frame-wide-zoom-lens","title":"Sony SEL-1635GM2 FE 16-35mm F2.8 G Master Full-Frame Wide Zoom Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBreathtaking G Master resolution from corner to corner\u003c\/li\u003e\n\u003cli\u003eLighter and more compact than SEL1635GM and high mobility - 547 g (19.3 oz.)\u003c\/li\u003e\n\u003cli\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/li\u003e\n\u003cli\u003eRevealing close-up performance : 0.22 m (0.73 ft) close focus at all zoom range and a maximum magnification of 0.32x\u003c\/li\u003e\n\u003cli\u003ePowerful 4 XD linear motors and precise lens control\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n  \u003c!--div class=\"youtube-container\"\u003e  \n  \u003cdiv class=\"youtube-player\" data-id=\"vHg85sSxKRc\"\u003e\u003c\/div\u003e\n\u003c\/div!--\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40768893288527,"sku":"SEL1635GM2\/QSYX","price":8449.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/VX8037_A.jpg?v=1693484276"},{"product_id":"sony-sel2470gm-fe-24-70mm-f2-8-gm-lens","title":"Sony SEL2470GM FE 24-70mm F2.8 GM Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA new era of standard zoom performance: No-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. \u003c\/li\u003e\n\u003cli\u003eExtraordinary resolution and bokeh: A XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range, but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/li\u003e\n\u003cli\u003eNatural rendering and color: One ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/li\u003e\n\u003cli\u003e9-blade aperture enhances bokeh beauty: The remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.\u003c\/li\u003e\n\u003cli\u003eBright, fast F2.8 at any focal length: A constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40798162223183,"sku":"SEL2470GM\/\/QSYX","price":6169.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/VX9137_A_New-Large.jpg?v=1695719963"},{"product_id":"sony-sel2450g-fe-24-50mm-f2-8-g-lens","title":"Sony SEL2450G FE 24-50mm F2.8 G Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe perfect standard zoom for everyday works of art: This compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50 mm is an ideal range for everyday use. Outstanding G LensTM resolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere. \u003c\/li\u003e\n\u003cli\u003eSharp and detailed at all focal lengths: Four aspherical elements and two ED (Extra low Dispersion) elements deliver high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and colour bleeding are subdued for clear rendering, while F2.8 and an 11-blade circular aperture unit can create stunning G Lens bokeh. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end for stunning close-ups.\u003c\/li\u003e\n\u003cli\u003eAF that brings out the best in high-performance bodies\nTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120 fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies\u003c\/li\u003e\n\u003cli\u003eA compact F2.8 zoom that is ready to go anywhere\nWith four aspherical elements and a large F2.8 maximum aperture in an optical design that delivers outstanding imaging performance, this innovative lens is no more than 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). The use of engineering plastics for some components enhances durability while reducing weight to just 440 grams (15.6 oz.) for agile mobility and minimum stress during long shooting sessions.\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 in a mobile zoom is great for movies: Precise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003c\/li\u003e\n  \u003cli\u003eComprehensive control in a compact lens: Focus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. A customisable focus hold button and AF\/MF switch are also provided. Linear Response MF ensures immediate, intuitive manual focus control. A dust and moisture resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating. Filter diameter is 67 mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":41202930319439,"sku":"SEL2450G","price":4199.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/VX8033_A.jpg?v=1709008916"},{"product_id":"sony-sel1625g-fe-16-25mm-f2-8-g-lens","title":"Sony SEL1625G FE 16-25mm F2.8 G Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSharp and detailed at all focal lengths: Three ED (Extra low Dispersion) glass elements and four aspherical elements that include one ED Aspherical glass element deliver high resolution from 16 mm to 25 mm. Flare, ghosting, and colour bleeding are subdued for clarity, while F2.8 and 11 aperture blades create stunning G Lens bokeh. Max. magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF)\/0.17 m (0.56ft) (MF) at the wide end for stunning close-ups.\u003c\/li\u003e\n\u003cli\u003eAF that brings out the best in high-performance bodies: Two specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120 fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003c\/li\u003e\n\u003cli\u003eA compact F2.8 wide zoom that is ready to go anywhere: With four aspherical elements that include one ED Aspherical glass element, and a large F2.8 maximum aperture in a high-performance optical design, this innovative lens is no more than 74.8 mm in diameter by 91.4 mm in length (3 x 3-5\/8 inch). The use of engineering plastics for some components enhances durability while reducing weight to just 409 grams (14.5 oz.), making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 in a mobile zoom is great for movies: Wide angles, F2.8 in a compact, lightweight zoom that can be easily handheld, and quiet AF can be significant advantages for movies. Minimal zoom extension and centre of gravity shift make gimbal or drone mounting easy too. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation4 and metadata recording.\u003c\/li\u003e\n\u003cli\u003eComprehensive control in a compact lens: Focus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. A customisable focus hold button and AF\/MF switch are also provided. Linear Response MF ensures immediate, intuitive manual focus control. A dust and moisture resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating. Filter diameter is 67 mm.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":41844677705807,"sku":"SEL1625G\/\/Z_SYX","price":4599.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/SEL1625G-1.jpg?v=1716812243"},{"product_id":"sony-fe-85mm-f1-4-g-master-large-aperture-telephoto-lens-sel85f14gm2","title":"Sony FE 85mm F1.4 G Master large-aperture telephoto lens | SEL85F14GM2","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA great portrait lens gets even better: The FE 85mm F1.4 GM II follows the acclaimed FE 85mm F1.4 GM with equally stunning bokeh plus higher resolution at all apertures thanks to the latest lens technology. It also supports full AF speed and precision with α™-series bodies. The lens is remarkably compact and lightweight, adding agility to extraordinary image quality. A great G Master™ portrait lens for maximum creative control.\u003c\/li\u003e\n\u003cli\u003eNext-level G Master performance: even sharper with gorgeous bokeh1 2 XA (extreme aspherical) elements achieve eye-opening resolution right out to the image edges, while 2 ED (extra-low dispersion) glass elements minimise chromatic aberration. Eyes and expressions can be captured with stunning clarity regardless of framing. Sony's Nano AR Coating II suppresses flare and ghosting in just about any lighting. Minimum focus distance is 0.85 m (2.79ft) (AF)\/0.8 m (2.63ft) (MF).\u003c\/li\u003e\n\u003cli\u003eStunning G Master bokeh with smoother transitions: The FE 85mm F1.4 GM II carries on the acclaimed performance of the previous model2 with a new optical design that controls chromatic aberration for more natural bokeh. An 11-blade circular aperture provides further enhancement, while precisely controlled spherical aberration works with XA (extreme aspherical) elements to minimise onion-ring bokeh. All of this means smooth transitions from sharp focus to deep bokeh at F1.4.\u003c\/li\u003e\n\u003cli\u003eThe full AF speed and precision of advanced α-series bodies realised: 2 XD (extreme dynamic) linear motors and high-speed control give the FE 85mm F1.4 GM II AF speed that is up to 3x faster3 than previous model2. Moving subject tracking is improved by as much as 7x4, allowing reliable capture even when using extremely narrow depth of field at F1.4. The 120 fps5 capability of the α9 III with its global shutter is fully supported. The FE 85mm F1.4 GM II offers extraordinary creative control for serious portraiture.\u003c\/li\u003e\n\u003cli\u003e20% less mass with no image quality compromise: XA (extreme aspherical) elements, refined optics, XD (extreme dynamic) linear motors, and a compact circular aperture unit pack superb large-aperture performance into a barrel that measures just 84.7 (3-3\/8 inch) x 107.3 mm (4-1\/4 inch) and weighs only 642 g (22.7 oz.). That's about 13% less volume and 20% less mass for outstanding agility and matching with compact α-series bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":42127779790927,"sku":"SEL85F14GM2.AMEA","price":6899.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/VX8040_A-Large.jpg?v=1724931709"},{"product_id":"sony-alpha-1-ii-a-fusion-of-50-mp-resolution-30-fps-speed-and-ai-based-subject-recognition-camera","title":"Sony Alpha 1 II | A Fusion of 50 MP Resolution, 30 fps Speed and AI-Based Subject Recognition Camera","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe 50.1 MP* full-frame Exmor RS™ stacked CMOS image sensor with BIONZ XR™ image processing engine, which improved noise reduction at mid to high sensitivity\u003cbr\u003e*Approximate, effective.\u003c\/li\u003e\n\u003cli\u003eHuman eye recognition with pose estimation technology is improved by approx. 30% over the Alpha 1\u003c\/li\u003e\n\u003cli\u003eA wide range of AI based subjects recognition for both stills and movies compared to the Alpha 1: Auto, Human, Animal, Bird, Insect, Car\/Train, and Airplane\u003c\/li\u003e\n\u003cli\u003e30 fps* with AF\/AE tracking at full 50.1 MP approx., effective resolution and up to 120 AF\/AE calculations per second**\u003cbr\u003e*When using electronic shutter\u003cbr\u003e**At shutter speeds of 1\/125 sec. or higher\u003c\/li\u003e\n\u003cli\u003ePre-capture records moments that occurred before shutter release and the recording with durations selectable from 0.03 to 1.0 s \u003c\/li\u003e\n\u003cli\u003e2.5GBASE-T wired LAN connectivity allowing stable, high-speed data transfer. Built-in Wi-Fi with 2x2 MIMO support allows high-speed 5 GHz* wireless communication\u003cbr\u003e*May be restricted in some countries and regions\u003c\/li\u003e\n\u003cli\u003eOptical 5-axis image stabilisation achieves compensation of 8.5-step central and 7.0-step peripheral\u003cbr\u003e*CIPA 2024 standards. Pitch\/Yaw\/Roll compensation. FE 50mm F1.2 GM lens. Long exposure NR off.\u003c\/li\u003e\n\u003cli\u003eDual media slots support CFexpress Type A memory cards as well as UHS-I and UHS-II SD cards\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe 4-axis multi-angle monitor and ergonomic design grip for comfortable and stable shooting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupplied BC-ZD1 quick charger can simultaneously charge two NP-FZ100 batteries in approx. 155 min.*\u003cbr\u003e*A USB Power Delivery (PD) 30 W min. compatible power and cable 3 A min. are required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":42290350522447,"sku":"ILCE-1M2.AF1","price":25499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/CX89900_front-Large.jpg?v=1732001668"},{"product_id":"sony-alpha-zv-e10-ii-aps-c-interchangeable-lens-vlog-camera-white","title":"Sony Alpha ZV-E10 II APS-C Interchangeable-Lens Vlog Camera White","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNext generation interchangeable lens vlog camera to capture your vision\u003c\/li\u003e\n\u003cli\u003eAPS-C format Exmor R™ CMOS sensor with 26.0 megapixels\u003cbr\u003e*Approximate, effective.\u003c\/li\u003e\n\u003cli\u003e BIONZ XR™  image processing engine for stunning 4K footage at up to 60p*\u003cbr\u003e* Recording frame rate is listed as integer values, but the actual frame rate is 59.94 fps.\u003c\/li\u003e\n\u003cli\u003eCreative Look and Cinematic Vlog Setting* for greater expressive freedom\u003cbr\u003e* Available in the movie and S\u0026amp;Q modes. 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UAE","version":"1.0","type":"link"}