{"title":"Mega Clearance offer","description":"","products":[{"product_id":"sony-75-inch-bravia-xr-x95j-smart-google-tv-4k-ultra-hd-high-dynamic-range-hdr-2021-model","title":"Sony XR-75X95J 75 Inch BRAVIA XR X95J Smart Google TV, 4K Ultra HD High Dynamic Range HDR, 2021 Model","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eXR Picture : Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.\u003c\/li\u003e\n\u003cli\u003eXR Colour : See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.\u003c\/li\u003e\n\u003cli\u003eXR Triluminos Pro™ : Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.\u003c\/li\u003e\n\u003cli\u003eXR HDR Remaster : With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.\u003c\/li\u003e\n\u003cli\u003eXR Contrast Booster 10 : By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.\u003c\/li\u003e\n\u003cli\u003eXR Contrast : Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003eSpecifications\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\" data-mce-style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60.0958%;\" data-mce-style=\"width: 60.0958%;\"\u003eDISPLAY RESOLUTION\u003c\/td\u003e\n\u003ctd style=\"width: 35.9042%;\" data-mce-style=\"width: 35.9042%;\"\u003e\u003cspan\u003e3,840 x 2,160\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60.0958%;\" data-mce-style=\"width: 60.0958%;\"\u003eSCREEN SIZE (CM, MEASURED DIAGONALLY)\u003c\/td\u003e\n\u003ctd style=\"width: 35.9042%;\" data-mce-style=\"width: 35.9042%;\"\u003e189  cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60.0958%;\" data-mce-style=\"width: 60.0958%;\"\u003ePICTURE PROCESSOR\u003c\/td\u003e\n\u003ctd style=\"width: 35.9042%;\" data-mce-style=\"width: 35.9042%;\"\u003eCognitive Processor XR\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60.0958%;\" data-mce-style=\"width: 60.0958%;\"\u003eDIMENSION OF TV WITHOUT STAND (W X H X D)\u003c\/td\u003e\n\u003ctd style=\"width: 35.9042%;\" data-mce-style=\"width: 35.9042%;\"\u003eApprox. 1667 x 961 x 61 cm\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60.0958%;\" data-mce-style=\"width: 60.0958%;\"\u003eDIMENSION OF TV WITH STAND (STANDARD POSITION) (W X H X D)\u003c\/td\u003e\n\u003ctd style=\"width: 35.9042%;\" data-mce-style=\"width: 35.9042%;\"\u003eApprox. 1667 x 974 x 390 cm\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60.0958%;\" data-mce-style=\"width: 60.0958%;\"\u003eAUDIO POWER OUTPUT\u003c\/td\u003e\n\u003ctd style=\"width: 35.9042%;\" data-mce-style=\"width: 35.9042%;\"\u003e10W + 10W + 10W + 10W + 10W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60.0958%;\" data-mce-style=\"width: 60.0958%;\"\u003eDOLBY AUDIO FORMAT SUPPORT\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 35.9042%;\" data-mce-style=\"width: 35.9042%;\"\u003eDolby™ Audio, Dolby™ Atmos\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40005588516943,"sku":"XR-75X95J_AF1","price":4999.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-XR-85X95J-1_ee6e4153-56fb-43c4-b606-9c477ab56c31.jpg?v=1657001428"},{"product_id":"sony-ht-g700-tv-soundbar-with-dolby-atmos","title":"Sony 3.1ch Dolby Atmos®\/ DTS:X™ Soundbar | HT-G700","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHear sound from all directions with up to 7.1.2 channel surround sound: Vertical Surround Engine, our advanced surround technology, lets you enjoy the thrill of the latest cinema audio formats like Dolby Atmos® and DTS:X™ in a slim unit. Its three front speakers, combined with unique Sony signal processing, reproduce “vertical” surround, creating virtual surround sound that seems to come from all around you.\u003c\/li\u003e\n\u003cli\u003eEverything upscaled close to 7.1.2ch: In a modern movie theatre there are speakers all around you, each with their finely tuned sounds, combining to make a fully immersive surround sound experience. Hit the Immersive AE (Audio Enhancement) button and the HT-G700 can upscale even regular stereo audio to 7.1.2 surround sound – so every TV show and movie gets the surround sound treatment.\u003c\/li\u003e\n\u003cli\u003eUplifted sound fits the height of your TV: Sound is fine-tuned to match the height of your TV by S-Force PRO. Now, even if your TV is bigger than 55 inches, it will sound like audio is coming from your TV screen, putting you deeper into everything you watch.\u003c\/li\u003e\n\u003cli\u003eEasy connections: Connect a compatible TV or device wirelessly via Bluetooth® technology, or use the HDMI eARC\/ARC or optical digital input for full-bandwidth sound.\u003c\/li\u003e\n\u003cli\u003eSound modes to match your entertainment: Select the sound or audio mode best suited to your entertainment with a direct key on your remote control. Go deeper into movies with Cinema mode and hear every detail of your favourite tracks in Music mode. Voice mode tailors sound settings to accentuate speech so you won’t miss a word. And Night mode optimises the sound balance so you can hear everything clearly even at low volume levels.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cp\u003eImmerse yourself in TV and movies with powerful, dynamic surround sound. Stylish and easy to use, this Dolby Atmos® soundbar even features a dedicated centre speaker for clearer dialogue.\u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePOWER OUTPUT (TOTAL)\u003c\/td\u003e\n\u003ctd\u003e400W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAMPLIFIER CHANNELS\u003c\/td\u003e\n\u003ctd\u003e3.1ch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAIN UNIT SIZE – BODY ONLY (W X H X D)\u003c\/td\u003e\n\u003ctd\u003e980 x 64 x 108mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008843690063,"sku":"HT-G700_C_AF1","price":799.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-HT-G700-1_1.jpg?v=1657006880"},{"product_id":"sony-ht-s700rf-1000w-high-power-real-5-1ch-dolby-digital-soundbar-with-tallboy-speaker","title":"Sony 5.1ch Home Cinema Soundbar System with Bluetooth® technology | HT-S700RF","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1000W total power output : Give your movies, music and games added depth and detail with 1000W total power output.\u003c\/li\u003e\n\u003cli\u003eSurround yourself in cinematic sound : Through a 3-channel sound bar, subwoofer and powerful tall-boy rear speakers you can fill your room with all the big sounds of the movies.\u003c\/li\u003e\n\u003cli\u003eDTS format support : The DTS format creates dynamic surround sound, bringing movies and music to life.\u003c\/li\u003e\n\u003cli\u003eDolby® Digital : Enjoy dramatic, high-quality surround sound from 5.1 separate audio channels with Dolby® Digital.\u003c\/li\u003e\n\u003cli\u003eStream music from your smartphone : Enjoy your favourite tracks wirelessly through a Bluetooth® connection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40008848474191,"sku":"HT-S700RF_CEA4","price":999.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/Sony-HT-S700RF-4.jpg?v=1656914813"},{"product_id":"sony-5-1ch-home-cinema-soundbar-system-with-bluetooth-r-technology-ht-s500rf","title":"Sony HT-S500RF 5.1ch Home Cinema Soundbar System with Bluetooth® technology | HT-S500RF","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1000W total power output : Give your movies, music and games added depth and detail with 1000W total power output.\u003c\/li\u003e\n\u003cli\u003e5.1ch real surround sound : Get the best seat in the house. A soundbar, subwoofer and two powerful rear speakers create an authentic cinema experience.\u003c\/li\u003e\n\u003cli\u003eDTS format support : The DTS format creates dynamic surround sound, bringing movies and music to life.\u003c\/li\u003e\n\u003cli\u003eDolby® Digital : Enjoy dramatic, high-quality surround sound from 5.1 separate audio channels with Dolby® Digital.\u003c\/li\u003e\n\u003cli\u003eBrowse and control easily with Sony | Music Center app : With the Sony | Music Center app you can control music streamed wirelessly and played over USB.\u003c\/li\u003e\n\u003cli\u003eHDMI ARC : HDMI ARC (Audio Return Channel) lets you connect to compatible TVs with a single cable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40080760995919,"sku":"HT-S500RF_CEA4","price":799.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-HT-S500RF-C-1.jpg?v=1656136765"},{"product_id":"x75k-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv","title":"Sony KD-55X75K | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e4K HDR processor X1™ : Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.\u003c\/li\u003e\n\u003cli\u003eTRILUMINOS PRO™ : Our TVs with a wide colour gamut and unique TRILUMINOS PRO™ algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy colours that are closer to those seen in the real world.\u003c\/li\u003e\n\u003cli\u003e4K X-Reality™ PRO : See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.\u003c\/li\u003e\n\u003cli\u003eMotionflow™ XR : Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40086444015695,"sku":"KD-55X75K_AF1","price":1649.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-KD65X75K-1_88c2bc4a-c959-47fe-bf73-c84579329ab7.jpg?v=1656999857"},{"product_id":"sony-360-spatial-sound-mapping-dolby-atmos-dts-x-3-1ch-soundbar-ht-a3000-with-sasw3-subwoofer","title":"Sony HT-A3000 360 Spatial Sound Mapping Dolby Atmos® \/ DTS:X® 3.1ch Soundbar","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e360 Spatial Sound that adapts to your environment with optional rear speakers from Sony: Our revolutionary 360 Spatial Sound Mapping technology with Sony's rear speakers1 creates multiple phantom speakers from just a soundbar and rear speakers.\u003c\/li\u003e\n\u003cli\u003eDiscover wide 360 Spatial Sound with optional rear speakers from Sony: A wide listening area fills every part of your living space so your family and friends get the same sound experience. The listening area is not limited to the front of the TV but encompasses a much wider space.\u003c\/li\u003e\n\u003cli\u003eOptimised for speaker position: There’s no need to precisely place the optional speakers. The soundbar with built-in microphones does it all for you, intelligently measuring the position of each speaker, and optimising sound to your room.\u003c\/li\u003e\n\u003cli\u003eSo immersive. So real.: Discover a new way of listening with 360 Reality Audio for a truly immersive live concert or studio session experience.\u003c\/li\u003e\n\u003cli\u003eImmersive surround sound from a soundbar: The HT-A3000 has 3.1 channels: three front speakers, including a centre speaker for clear dialogue, plus a built-in dual subwoofer for deep bass.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40373824389199,"sku":"HT-A3000\/\/C_AF1","price":1199.25,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/ht-a3000-1.jpg?v=1674111877"},{"product_id":"sony-kd-43x75k-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv","title":"Sony KD-43X75K | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e4K HDR processor X1™ : Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.\u003c\/li\u003e\n\u003cli\u003eTRILUMINOS PRO™ : Our TVs with a wide colour gamut and unique TRILUMINOS PRO™ algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy colours that are closer to those seen in the real world.\u003c\/li\u003e\n\u003cli\u003e4K X-Reality™ PRO : See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.\u003c\/li\u003e\n\u003cli\u003eMotionflow™ XR : Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40451322380367,"sku":"KD-43X75K_AF1","price":1099.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/products\/sony-KD65X75K-1_ee485fbb-707f-4e13-8689-45666621b6ba.jpg?v=1669108136"},{"product_id":"sony-xr-55a80l-bravia-xr-oled-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv","title":"Sony XR-55A80L | 55 inch | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks. Peak brightness. Remarkable contrast.XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.\u003c\/li\u003e\n\u003cli\u003eExtended colour volume, now see every shade and hue Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.\u003c\/li\u003e\n\u003cli\u003eEverything upscaled close to 4K quality Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.\u003c\/li\u003e\n\u003cli\u003eIntelligent motion processing for smooth, fast-moving action XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony UAE Store","offers":[{"title":"Default Title","offer_id":40636531900495,"sku":"XR-55A80L_AF1","price":3499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/A80L.jpg?v=1688449874"},{"product_id":"sony-kd-75x80l-75inch-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv","title":"Sony KD-75X80L | 75 inch | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eSay what you want to see Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.\u003c\/li\u003e\n    \u003cli\u003eKids Profile With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.\u003c\/li\u003e\n    \u003cli\u003eControl your smart home with Google Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.\u003c\/li\u003e\n    \u003cli\u003eCompatible with Apple AirPlay Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/li\u003e\n    \u003cli\u003eAsk Siri to control your TV with just your voice With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cdiv class=\"youtube-container\"\u003e  \n  \u003cdiv class=\"youtube-player\" data-id=\"uzqVrh7d9NI\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony World - UAE","offers":[{"title":"Default Title","offer_id":40653416005711,"sku":"KD-75X80L_AF1","price":2449.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1448\/8143\/files\/X80L_89d1e934-50f7-4508-a57a-9ca7c4600fa6.jpg?v=1688449597"},{"product_id":"sony-xr-55x90l-55-inch-bravia-xr-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv-2023","title":"Sony XR-55X90L | 55 inch | BRAVIA XR | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) (2023)","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™.\u003c\/li\u003e\n\u003cli\u003eAmazing brightness.Piercing contrast.Vivid. 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